Marketing Lead Jobs at DeSo Foundation

The DeSo Foundation is backed by Sequoia, Andreessen Horowitz, Social Capital, TQ Ventures, Coinbase Ventures, Winklevoss Capital, PolyChain, Pantera, and many others. Our mission is to decentralize social media the same way Bitcoin and Ethereum are decentralizing the financial system.

The role: We are looking for a Growth Marketing Lead to help us strategize, test, launch, and oversee key marketing initiatives that accelerate the growth of DeSo’s user base which consists of developers and product builders.

Our primary goal is to get more people to build their next Web3 application using the DeSo protocol, whether it’s an NFT marketplace, a tool for DAOs, or a more familiar social application like a decentralized Twitter — the DeSo protocol is a great foundation to build on to be at the forefront of Web3.

In this role, you will help own and measure funnel growth, applying both your creativity and detailed execution skills to successfully execute and manage marketing campaigns that drive user adoption and engagement on a global scale.

The ideal candidate will have: - 3-7 years of experience owning and testing multiple marketing channels from SEO / SEM, Paid, Social (Twitter, Discord, Reddit), Email, PR, Referrals and Partnerships - Willingness and natural comfortability to test, learn, fail, iterate and ship - Self-starters & impact-driven mentality, able to thrive in fast-growing small remote teams. - Superior communication and writing skills - BONUS: A passion for Crypto & Web3 companies - BONUS: Experience at a Layer-1 Blockchain Company - BONUS: Experience working with developer-focused audiences

The all-star candidate will be able to: - Engage with our product & developer audience to learn about their needs as target-users - Run experiments across existing marketing channels, and continuously test new ones - Drive channel-growth through rigorous experimentation and quantitative analysis - Optimize conversion across all key parts of our marketing funnel from awareness to activation - Set up funnel dashboards and event tracking to measure WoW growth, aligned to OKRs - Strategize, ideate and partner with the team on new campaigns and ad-creative - Identify and lead strategic partnerships to drive additional user growth - Report on experiments and share insights with the team to build a culture of data-driven learning

What we offer: - An incredible view of the inner workings of a high-growth Layer-1 blockchain company - Very generous marketing budgets to make your wildest dreams come true! - Top of the market competitive salaries, with the option to get paid in crypto - Flexible and autonomous remote culture. We’re not very big on meetings and managers - Quarterly offsites with the entire team, so far we’ve been to LA, Austin & NYC - Healthcare stipends so you can get premium insurance - A $25K referral bonus if you bring your most talented friends onboard

Learn about DeSo: The DeSo Vision by Nader-Al-Naji (Founder of DeSo) DeSo Blockchain Wants to Decentralize Social Media via Bloomberg Web 3 Social Media Needs Dedicated Blockchains via Coindesk What is Web3? Via The New York Times The Next Big Social Media Network Will Be On the Blockchain with Nader-Al-Naji (Podcast)

More about DeSo and our mission: Today, social media is even more centralized than the financial industry was prior to the creation of Bitcoin. A handful of private companies effectively control public discourse, and earn monopoly profits off of content that they don't even create. Meanwhile, the creators who actually produce this content are underpaid, under-engaged, and under-monetized thanks to an outdated ads-driven business model. In addition to all of this, the ads-driven business model prevents external developers from innovating or building apps on top of it, and gives users and creators no choice but to continue using apps that solely they control. 

We believe all of these problems can be solved by decentralizing social media in the same way Bitcoin and Ethereum are decentralizing the financial system. If we can start putting social media content into a public blockchain we can create an economy of scale around that blockchain that is powerful enough to rival, and ultimately surpass, what the traditional social media giants have created. 

Enter DeSo, or "decentralized social." 

The future of crypto does not consist of a single general-purpose blockchain that rules them all, but rather a series of dominant, specialized blockchains, each tailored to a particular category of applications. DeSo represents a more than two-year effort to create a blockchain capable of decentralizing the social media category, and we believe it presents the first clear path to solving the existing problems that plague social media today.