Marketing Specialist Jobs at Ferrum Network

Ferrum is looking for a Digital Marketing Specialist with proven experience in SEO, content creation, and SMM specifically related to the crypto and blockchain industry. The ideal candidate will help with new content creation and leverage/refresh our existing content. You will work with our Senior Marketing Specialist and collaboratively with the leadership team to help repurpose this content across our social channels.

Responsibilities

• Create, source, and produce world-class written content on data-driven marketing. Each piece needs to be absolutely world-class
• Develop a winning content strategy that supports our overall strategy
• Execute primarily across our existing social media platforms today, setting the foundation for growth into other media channels
• Based on editorial guidelines, write thought leadership content
• Identify and capitalize on SEO opportunities (keyword research and analysis, technical and on-page SEO)
• Create and maintain a dynamic daily social media content calendar using tools such as GSuite and Jira
• Execute posting content across social media platforms on a scheduled basis
• Repurpose and distribute content for various channels: getting more eyeballs on our content
• Assist with management of 3rd parties responsible for content creation. content agency + SEO contractors, etc.
• Contribute to the groundwork for growing our content machine beyond our existing social outlets
• Write and edit conversion-based copy for sales pages to influence behavior
• Collaborate with internal teams to create landing pages and optimize the user experience
• Executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Identifies critical conversion points and drop-off points and optimizes user funnels
• Identifies trends and insights and optimizes spend and performance based on the insights
• Brainstorms new and creative growth strategies through digital marketing
• Experiment with a variety of organic acquisition channels like content creation, content curation, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Research advertising trends
• Research competitors’ pricing and products
• Determine what content will reach customers

• You have at least 2 years of crypto DeFi knowledge
• 1+ year of content writing experience
• You have at least 2 years of relevant marketing experience
• Familiar with CRM such as Hubspot
• Familiar with tools such as GSuite, Slack and Jira
• Execute both strategically and tactically and can move with ease between both
• You’ve produced and distributed world-class content before, built content machines - and can demonstrate it
• You know your SEO and can write/edit content that grows organic traffic and page rank
• You’ve written for top marketing publications and can show off a portfolio of well-researched articles
• You are highly proactive do not need to be micromanaged
• Ready to learn a lot and put in the work
• Comfortable with hitting deadlines
• A good understanding of content marketing, SEO, and social media

What We Offer:

Work Remotely from anywhere in the world.

Learn from people who know their stuff. We have serious A-players on the team.

Work on exciting things. The world of crypto is our playground!

Personal development. We support your growth with mentorship, courses, etc. You get to work with people that not only push but require you to become better.

Be part of something big. Those who thinks small remains small. Be surrounded by people going places. Your role and responsibilities in our company can grow with you. Daniel Pink wrote this in his book Drive, “People are most motivated by having autonomy, mastery, and purpose, and we make sure you have access to all three.”

Competitive salary coupled with performance-based bonuses. We reward our top performers.

You get a fun, driven team of colleagues to work with.