Marketing Specialist Jobs in Web3

Your mission

As a Product Marketing Specialist, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of PalWallet products to drive customer engagement and loyalty. With our product teams, you are at the pulse of what PalWallet is planning and implementing. You are a true project management expert and driven by a deep passion for, understanding of, and relentless drive around all types of product marketing campaigns.

What you’ll do

Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for PalWallt’s products

Collaborate with product & teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels

Work to understand and identify PalWallet’s users’ needs and make sure our products cater to those needs and solve real problems

Develop value propositions, benefit claims, key messaging, and positioning of PalWallet’s products, all aligned with the global brand strategy

Establish reporting on a campaign level and diligently assess and analyze the success of your campaigns

Who you are

1-3 years of experience in product marketing (B2C/B2B/B2B2C) in tech/ high-growth environment

Strong project and stakeholder management and analytical skills

Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work

Deep knowledge and understanding of financial markets and especially the crypto industry incl. all relevant products an advantage

Exceptional writing skills in English are required (more languages are a plus).