SEO Jobs at Presto

🚀 About Flipster

Flipster is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.

You will spearhead the implementing of a robust SEO strategy to grow our organic traffic and new users. You will be the primary owner of all SEO objectives and key results (OKRs), steering the company's organic search performance to new heights. As a startup, we need to grow fast, and your approach to SEO will need to change as growth OKRs rise.

Responsibility

• SEO Strategy and Planning:
• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Conduct meticulous keyword research and competitor analysis.
• Stay abreast of industry trends and adapt strategies to align with search algorithm changes.
• Own the link building strategy for creation to implementation
• OKR Ownership:
• Define, monitor, and achieve SEO OKRs for the company.
• Regularly report on key performance metrics and provide actionable insights to enhance results, as required. 
• Experience communicating SEO to people at different levels in the business, from Junior Devs through to the C-suite, is critical for your success in this role.
• Technical SEO:
• Conduct regular website audits to identify and rectify technical SEO issues.
• Collaborate with the development team to implement necessary SEO improvements.
• Ensure optimal website architecture and internal linking for search engine optimization.
• As SEO is new to the company and resources are limited, be strategic in your recommendations to ensure we are always moving in the right direction. 
• Content Strategy:
• Collaborate closely with content creators to develop SEO-friendly content.
• Optimize existing content for enhanced search visibility and improved user experience.
• Implement a content distribution plan to maximize organic reach.
• Work closely with the PR team when this begins to ensure best possible results from links they could build
• Link Building:
• Develop and execute a strategic link-building plan to enhance the website's authority.
• Establish meaningful partnerships and collaborations for effective link acquisition.
• Develop link building products within the product to ensure a healthy long term inflow of links
• Analytics and Reporting:
• Utilize a comprehensive set of SEO tools, including but not limited to SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Generate regular reports showcasing the impact of SEO efforts on key metrics.

What we want you to have

• Minimum five years in SEO, with experience working on large global sites in the fintech industry
• In-depth knowledge of search engine algorithms, ranking factors, and best practices.
• Strong analytical skills and proficiency in SEO tools such as SEMrush, Ahrefs, Moz, etc.
• Experience with Google Analytics and Google Search Console.
• Technical understanding of website development and SEO implications.
• Excellent communication and project management skills.
• Ability to collaborate effectively with cross-functional teams.
• Korean and Chinese language will be looked upon favourably
• Experience in web3, crypto industry is ideal 
• Experience in a heavily restricted industry such as adult entertainment or gambling is a plus