SEO Jobs in Web3

132 jobs found

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Job Position Company Posted Location Salary Tags

SEO Automation Engineer Global

Binance

Hong Kong, Hong Kong

SEO Content Associate Italy

Bitpanda

Remote

$88k - $120k

SEO Content Associate France

Bitpanda

Remote

$88k - $120k

SEO Growth Lead

ZIGCHAIN

Remote

$18k - $36k

SEO Growth Lead

Zignaly

Remote

$18k - $36k

Senior Director of Organic Growth Content Token Community SEO AI History Blogger Ecosystem

travoom

Austin, TX, United States

$140k - $144k

SEO Technical Manager

Binance

Asia

SEO Regional Manager

Binance

Dubai, United Arab Emirates

SEO AEO Manager Sports Prediction

Crypto.com

United States

$80k - $105k

AI LLM SEO Expert Global

Binance

Taipei, Taiwan

Content Creation Specialist AEO SEO

Kraken

London, United Kingdom

$82k - $114k

SEO Manager parttime

KRIPTOMAT (FintechX OU)

Ljubljana, Slovenia

$67k - $144k

Content Specialist AEO SEO

Kraken

United States

$86k - $134k

Senior SEO Specialist

Bitpanda

Remote

$103k - $109k

SEO Product Specialist CryptoManiaks

Find

Remote

$81k - $114k

SEO Automation Engineer, Global

Asia / Hong Kong / Australia, Melbourne / Australia, Sydney / UAE, Dubai / Taiwan, Taipei
Marketing – Marketing /
Full-time: Remote /
Remote

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking an SEO Automation Engineer who applies a software engineering mindset to the world of organic search. This is not a traditional marketing role; we are looking for a builder who can design, configure and deploy Python-based systems to automate the SEO lifecycle. You will focus on building robust data pipelines, programmatic optimization tools, and LLM-integrated workflows that scale our organic growth across millions of pages.

Responsibilities:

    • Architect and maintain automated SEO diagnostic systems using Python and BigQuery to analyze 500K+ pages at scale
    • Develop technical strategies for Generative Search (AI Overviews, ChatGPT, Perplexity) through structured data and programmatic content signals
    • Build and deploy programmatic internal linking systems using SQL and graph-based logic to automate site architecture
    • Create automated content quality assessment workflows using LLM APIs (OpenAI/Anthropic) to identify thin content and cannibalization
    • Build and maintain custom SEO APIs and MCP servers to integrate external datasets with internal LLM-agent workflows
    • Develop Python scripts for high-volume log file analysis, crawl-budget optimization, and rendering diagnostics
    • Engineer SQL-heavy performance dashboards unifying organic traffic, conversion attribution, and competitive positioning
    • Implement complex Schema.org deployments and automated authorship systems within CI/CD pipelines
    • Use algorithmic logic for keyword clustering and intent classification across multi-language datasets
    • Build automated SEO QA frameworks (indexability, hreflang, and core web vitals validation) into the production pipeline

Requirements:

    • 5+ years of experience in Software Engineering or Data Engineering with a proven track record of hands-on SEO execution at scale
    • Advanced proficiency in SQL and BigQuery, with specific experience architecting data warehouse solutions for SEO and performance analytics
    • Strong Python programming experience: pandas, scikit-learn, API integrations, web scraping, data pipeline orchestration
    • Deep understanding of LLM architectures, RAG systems, and prompt engineering to build search-optimized workflows and agentic tools
    • Hands-on experience developing custom SEO automation tools, crawlers, and scripts that have driven measurable organic growth
    • Strong knowledge of NLP, semantic search, entity-based SEO, and knowledge graph concepts.
    • Proficiency with cloud platforms (GCP/AWS) and workflow orchestration tools like Airflow or GitHub Actions to manage automated tasks
    • Expertise in managing and integrating enterprise SEO APIs, including Google Search Console, Ahrefs, and DataForSEO
    • Technical mastery of modern web technologies, including JavaScript rendering (SSR/CSR), indexability diagnostics, and Core Web Vitals optimization
    • Ability to translate complex business requirements into clear technical specifications and production-ready code
    • Business-level fluency in English is required; professional proficiency in Mandarin is a strong plus to effectively interface with global technical teams
    • Prior experience in the cryptocurrency or fintech industry is highly preferred
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.

    • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.