Metalabs is a startup organization backed by one of the single largest real estate developers globally who are building a metaverse that will act as a platform where creators can tap into tools for gaming, Virtual Reality, NFTs and retail.
- The Creative Copywriter will be an NFT enthusiast and ultimate team player, creating value in any situation. You understand the art of creative problem solving and are keen on creating an engaging story in the world of NFTs.
- Creative Copywriter will develop the voice, communication and editorial strategy for the METALABS studio, with the focus of propelling it to the forefront of blockchain storytelling.
- You have a passion for design and its relationship with copy and know how to create pieces that drive engagement and extend brand experiences.
- You will develop world-class creative work and launch NFT projects with leading storyworlds, artists, musicians and filmmakers, across a range of platforms.
- Develop content in the form of thought leadership articles, white papers, social media posts, and other NFT-related marketing content as needed to support prospecting and lead-gen efforts.
- Conceptualize, write and edit content, social features etc, working with the wider team to produce high quality NFT-centric content.
- Bring new ideas to the table to help further develop our digital collectibles / NFT collection by analyzing the trends and Sandbox’s Marketplace
- Collaborate with internal UX designers to produce digital content to market METALABS offerings
- Write, edit and proofread technology-based online content for both technical and non-technical user personas
- Help build presentation structure and narrative for partner artists and organizations.
- Elevate website design to support marketing content strategies.
- Work in an iterative web production lifecycle, seeking out opportunities to optimize content based on UX feedback, performance metrics, A/B testing.
- Research target audience content preferences to create content tailored to the same.
QUALIFICATIONS & EXPERIENCE
- Bachelor Degree in Communication Design or Fine Arts.
- 5+ years agency experience in the design, advertising or Production house.
- Experience in Crypto, Metaverse, Blockchain, NFT space.
- Experience: 5 years freelance or in PH.
- Strong portfolio needed.
- Solid understanding of the NFT AND METAVERSE.
- A highly artistic person with a passion for creative technologies.
- Exceptional creativity with a keen eye for aesthetics and trends.
- Ability to create fluency across marketing assets through a consistent tone & voice.
- Solid understanding of marketing, advertising, user psychology, and conversion optimization.
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Compensation: $30k - $40k
Location: Dubai, UAE
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