Copywriting Jobs in Web3

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The Kraken Institutional team is a dynamic, client-focused group driving the growth of our B2B business. With expertise across digital assets, SaaS solutions, and traditional finance, the team partners with leading financial institutions, corporations, and other sophisticated clients to deliver secure, scalable, and innovative products. By working closely across sales, growth, product, and client operations, they ensure seamless experiences and tailored solutions that empower businesses to navigate the rapidly evolving world of crypto with confidence. This is the team at the forefront of bringing institutional-grade technology and services to market, and shaping the future of financial infrastructure.

The opportunity

• Create impactful institutional content: Develop high-quality, segment-specific content for institutional audiences, including educational primers, white papers, case studies, collateral, and market insights that position Kraken as a trusted thought leader.

• Fuel demand generation and sales enablement: Produce compelling content assets that power lead generation campaigns, nurture programs, and sales conversations — supporting deal velocity and account growth across institutional and B2B segments.

• Drive consistent narrative across channels: Partner with Growth, Product Marketing, and Sales to align messaging and ensure content is designed effectively for distribution across social media, web, newsletters, and performance marketing campaigns.

• Translate market movements into stories: Leverage crypto and financial market trends, product developments, and client use cases to create timely, data-driven narratives that resonate with institutional buyers.

• Elevate Kraken’s brand with thought leadership: Build and maintain a steady cadence of institutional newsletters, insights, and executive-ready materials that reinforce Kraken’s reputation as the partner of choice for sophisticated market participants.

Skills you should HODL

• 7–10 years of content marketing or editorial experience, ideally in crypto, fintech, SaaS, or financial services with a B2B and institutional focus.

• Proven track record creating institutional-grade content such as white papers, educational material, and case studies tailored to enterprise buyers.

• Strong ability to distill complex topics related to institutional finance, digital assets, and crypto for professional audiences.

• Experience partnering with demand gen and sales teams to align content with ABM campaigns, lead nurture programs, and account growth initiatives.

• Ability to work across multiple content mediums — including long-form editorial, newsletters, video, and design graphics — to reach and engage institutional audiences.

• Data-driven mindset — skilled at using market research, product updates, and analytics to inform narratives and measure content performance.

• Exceptional writing, editing, and storytelling skills, with a portfolio that demonstrates versatility across formats and channels.

• Appetite to manage multiple projects and stakeholders while maintaining high standards of quality and consistency.

• Collaborative and strategic thinker who thrives in a fast-paced, cross-functional environment.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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