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Blockstream
Overview
Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world. Today, Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure.
We are seeking a detail-oriented and creative Brand Copywriter to translate brand strategy into clear, compelling, and consistent language across all customer touchpoints. The ideal candidate brings a strong background in brand copy and marketing, with the ability to shape how the brand sounds, feels, and connects with audiences.
You will ensure clarity, coherence, and emotional resonance in our messaging, and collaborate closely with marketing, design, product, and business teams to create impactful content that strengthens our brand and educates our customers.
Responsibilities
- Develop and maintain a clear, cohesive, and engaging brand voice, tone, and messaging across all channels
- Develop copy for product marketing, campaigns, social media, email, brand materials, and more
- Collaborate with brand, design, marketing, product, and business teams to translate strategy into effective copy
- Create messaging frameworks, taglines, value propositions, and narratives
- Ensure copy aligns with brand guidelines and business objectives
- Review and refine copy from other contributors to maintain quality and consistency
- Adapt messaging for different audiences, markets, and use cases
- Proven experience as a brand copywriter, content writer, or similar role
- Strong portfolio demonstrating brand strategy, storytelling, and voice development
- Strong understanding of brand strategy and positioning
- Excellent written and verbal communication skills
- Attention to detail and high standards for quality and consistency
- Experience with SEO principles and content marketing strategies
- Experience with content management systems (CMS) and writing tools
- Experience working in a tech-driven industry or with SaaS products
- Familiarity with AI-assisted tools for content creation, editing, or research
- Experience in Web3, Bitcoin, or complex technical products
- Experience writing for multilingual audiences
- Menlo Park hybrid role
- Full-time position
All official Blockstream communication will come from an @blockstream.com email address. Blockstream will never ask you to share sensitive information or purchase equipment during the hiring process. If in doubt, contact [email protected].
Apply now
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Date Posted
March 24, 2026
Location
Menlo Park (Hybrid)
Work Type
Full Time
Category
Marketing
Salary
What does a copywriter in web3 do?
In the context of web3, a copywriter may be responsible for creating content that is intended to be published on decentralized platforms or websites that utilize blockchain technology
This could include writing product descriptions, blog posts, social media posts, and other types of written content
The goal of a copywriter in web3 may be to create compelling, accurate, and engaging content that helps to promote a product, service, or brand on a decentralized platform
This may involve researching the topic or industry, understanding the target audience, and crafting messages that are effective at conveying the desired information or message
In addition to writing content, a copywriter in web3 may also be responsible for editing and proofreading content to ensure that it is error-free and meets the standards of the organization or platform
They may also work closely with designers, developers, and other team members to ensure that the content they produce is effectively integrated into the overall design and functionality of the website or platform.