Copywriting Jobs in Web3

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

Breakout is a crypto-native prop trading platform backed by Kraken. Founded in 2023 by industry veterans, we combine deep liquidity, cutting-edge technology, and world-class risk management to create an unparalleled trading experience. With a commitment to transparency and innovation, we’re empowering traders to succeed in competitive markets while driving the future of trading. Recently acquired by Kraken, this acquisition gains the benefit of Kraken’s global infrastructure and trusted brand.

The opportunity

We’re seeking a Copywriter who is deeply immersed in the world of crypto, someone who not only writes well, but truly gets crypto. We’re looking for someone with at least a year of experience at a crypto company and a genuine personal passion for the space.

This is a unique opportunity to help define the brand voice of crypto’s leading prop firm and craft high-impact messaging across paid, organic, and owned channels.

In this role, you’ll concept and write for ads, organic content, community channels, and the marketing site. You’ll collaborate closely with an in-house designer and a network of freelance creatives, working side-by-side with growth, lifecycle, and brand teams. Your work will directly impact our growth as a company, helping to unlock new audiences and educate consumers to become talented traders.

• Develop and evolve Breakout’s brand voice across paid, organic, and owned platforms utilizing your deep knowledge of the crypto space and tone.

• Concept and write creative for paid campaigns across Meta, TikTok, X, YouTube, Google, and programmatic channels.

• Craft organic content for X, Discord, Reddit, and community-driven environments.

• Write website copy, landing pages, lifecycle messaging, and other owned-channel communications.

• Partner with the in-house designer and freelance creative talent to bring ideas to life, continually testing new ideas.

• Work cross-functionally with Growth and Lifecycle teams to test messaging, evaluate performance, and iterate rapidly.

• Distill complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging.

Skills you should HODL

• 5+ years of copywriting experience, preferably client-side at a startup, fintech, or tech-driven organization.

• At least 1 year of experience working at a crypto company, with genuine enthusiasm for the category.

• Strong portfolio showing conceptual thinking, storytelling range, and adaptability across formats.

• Experienced writing for performance and brand across Meta, TikTok, X, YouTube, Google, and crypto-native platforms.

• Able to translate complex or technical topics into accessible, motivating narratives.

• Highly collaborative, proactive, and comfortable working in a fast-paced, experiment-driven environment.

• Detail-oriented, curious, and energized by the opportunity to shape the voice of the top prop trading firm in crypto.

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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