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Binance
Colombia, Bogota
Social Media & Content Manager
Peru, Lima / Colombia, Bogota
Marketing – Local Marketing /
Full-time: Remote /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a creative and proactive Social Media & Content Manager to lead content creation and community engagement for Binance’s North Latam region. This role will focus on producing compelling organic content across key social media platforms including Meta (Facebook & Instagram), YouTube, and TikTok, as well as managing and growing our regional blog. The ideal candidate is passionate about storytelling, understands social media trends, and knows how to build and maintain an engaged community in the crypto space.
Responsibilities:
- Create, plan, and publish engaging organic content tailored for Meta, YouTube, TikTok, and other relevant social channels.
- Develop and maintain a content calendar aligned with regional marketing campaigns and product launches.
- Manage and grow the North Latam social community by fostering engagement and encouraging interaction.
- Produce high-quality blog content for the North Latam region that educates, informs, and drives interest in Binance products and the crypto ecosystem.
- Collaborate with marketing, design, and product teams to ensure content consistency and alignment with brand guidelines.
- Monitor social media trends, platform updates, and competitor activities to keep content fresh and relevant.
- Analyze content performance metrics and community feedback to optimize future content strategies.
Requirements:
- Minimum 3 years of experience managing social media content and community engagement, preferably in the crypto, fintech, or tech sectors.
- Proven experience managing social media content and community engagement, preferably in the crypto, fintech, or tech sectors.
- Strong knowledge of Meta platforms, YouTube, TikTok, and content best practices for organic growth.
- Excellent writing and storytelling skills, with experience creating blog articles and social media posts.
- Proven creativity and resourcefulness in developing engaging content and adapting to evolving social media trends.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with social media analytics tools and content management systems.
- Passion for cryptocurrencies, blockchain technology, and digital innovation.
- Fluency in English.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a copywriter in web3 do?
In the context of web3, a copywriter may be responsible for creating content that is intended to be published on decentralized platforms or websites that utilize blockchain technology
This could include writing product descriptions, blog posts, social media posts, and other types of written content
The goal of a copywriter in web3 may be to create compelling, accurate, and engaging content that helps to promote a product, service, or brand on a decentralized platform
This may involve researching the topic or industry, understanding the target audience, and crafting messages that are effective at conveying the desired information or message
In addition to writing content, a copywriter in web3 may also be responsible for editing and proofreading content to ensure that it is error-free and meets the standards of the organization or platform
They may also work closely with designers, developers, and other team members to ensure that the content they produce is effectively integrated into the overall design and functionality of the website or platform.