Karl Lagerfeld is hiring a

Web3 Digital Communications Team Lead

KARL LAGERFELD COMPANY PROFILE

At Karl Lagerfeld, we are driven by Karl’s mantra: “Embrace the present and invent the future”

The House of KARL LAGERFELD shares the creative vision and design aesthetic of its iconic founder, Karl Lagerfeld. Always contemporary and forward-looking.

We are the only fashion house that carries Karl’s name at its doorbell and we’re thriving to live up to this responsibility in everything we do, every day with lots of joy and passion.

Our headquarters in Paris and in Amsterdam are home to a very diverse and driven Karl family from more than 25 countries creating meaningful stories and product concepts that connect to Karl’s world and iconic attributes.

Women’s ready to wear, bags, small leather goods and underwear are managed directly from our Amsterdam HQ other categories including men’s wear, footwear, fragrances, eyewear and more are developed together with best in class license partners.

We connect with our consumers at multiple levels – online and offline hand in hand. We thrive to maximise consumer engagement via more than 200 KL stores worldwide, our premium wholesale partners and our strong digital footprint, spearheaded by our KARL.COM flagship store which reaches 96 countries. With digital channels representing already more than 30% of our overall full-price business.

We are a dynamic, fast-growing and inclusive company built on professionalism and strong values.

Across all areas of our business, at KARL LAGERFELD we commit to working toward the highest standards of sustainability and integrity. In 2019, KARL LAGERFELD joined as a founding member of the Fashion Pact, a global sustainability initiative seeking to transform the fashion industry through objectives in three areas: climate, biodiversity and ocean protection.

THE ROLE

Reporting to the Manager Digital Marketing, the role sits within the marketing team. The Digital Communications Team Lead will have ownership of the 360 digital strategy and act as the internal driver of collaboration and digital excellence. You will collaborate with the Ecommerce, PR, brand marketing and creative teams to develop cohesive and best in class brand activations to attract new audiences and build brand advocacy.

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KEY RESPONSIBILITIES

• 360 communications planning
• Ownership of the brand marketing calendar for digital communications channels including organic & paid social, influencers, email and brand media.
• Ensure the strategy is relevant and continuously evolving in line with the digital landscape.
• Partner with the broader marketing departments to deliver coherent and connected brand experiences
• Design customer journeys, segmentation strategies and communication plans for campaigns with the interaction of paid, earned, owned channels
• Develop clear and concise creative and copy briefs to drive best-in-class content creation
• Identify opportunities and synergies across teams and specialists to develop collaborative and efficient brand activations
• Work closely with the digital marketing manager and senior stakeholders to help set the strategic priorities for the digital marketing team

• Team Leadership
  • Empower the digital marketing specialists with clear and directional guidance and consistent feedback to support their success
  • Project manage the campaign flow for digital activations from concept to reporting
  • Identify and implement new processes within the team to drive efficiency and cross-departmental collaboration
  • Become the key point of contact for broader business departments for digital input and expertise
  • Champion digital evolution within the business, driving best in-class creative and future facing activations. Support the digital marketing manager on NFT and Metaverse strategy

THE PROFILE:

• Highly organised with excellent time management skills, stakeholder management
• Forward thinking attitude to spot trends and provide recommendations to stay on top of the ever changing digital landscape
• Excellent communication skills
• Comfortable working with tight deadlines and able to prioritise and multitask
• Able to work well across multiple teams and
• Flexible and adaptable, with a positive attitude
• Able to work in a fast-paced and high-pressure environment

SKILLS, EDUCATION & EXPERIENCE:

• 4-5 years of experience in digital role within marketing or project management
• Experience in stakeholder management
• Previous experience in people management
• Deep understanding of today’s digital landscape and experience working in digital marketing
• Experience in project management including timelines, budgets and workloads

Please note that if your application is successful we will contact you within three weeks.

Apply Now: