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User Acquisition Specialist Media Buying

BC.Game
$40k - $70k

This job is closed

Candidate who expertise with Media Buy (In-app, Google Ads, Facebook Ads, Crypto Web Ads etc.) South America & 1st World Europe

Job Descriptions:
  • Wide-ranging day-to-day administrative & operational support for User Acquisition Marketer.
  • Help to define marketing performance metrics and measurement plans. Analyze and visualize data to reveal trends in campaign performance, and identify key opportunities based on analysis.
  • Actively monitor, analyze, report and take action on the health of marketing contribution to pipeline and campaign ROAS.
  • Assist in structuring and executing a multitude of A/B tests to optimize the media buying efforts
  • Assist in the Google Analytics management including set up, optimization and reporting
  • Optimizing paid media campaigns - setting paid media goals and KPIs. Conducting thorough analysis on keywords, bid prices and audience optimization.
  • Development and implementation of innovative social media campaigns and customer journeys. Keeping abreast of the latest trends in paid social. Sharing best practices and new technologies.
  • Reviewing & reporting campaign KPIs such as cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS)
  • Perform and support other duties as assigned
Requirements:
  • 3+ years of work experience in media buying with a similar set up
  • Strong attention to detail and excellent numeracy understanding with strong emphasis on financials
  • Strong analytical and numerical skills, with an intermediate to advanced knowledge of Excel
  • Multitasking, management of numerous accounts and program management to ensure all accounts are managed affectively
  • Any marketing experience with campaign analysis or B2B relationships is also beneficial.
  • Passion for remote work and a global outlook strongly preferred.
  • Able to work under high pressure and self-disciplinary