Brand Jobs at Gala

The Role

Gala is excited to announce we are looking for a talented and experienced Senior Brand Manager to join our games marketing team and help shape the future of blockchain gaming. An Ideal candidate will be responsible for managing the marketing and branding efforts for our games, with a focus on driving engagement and growing our user base. As Senior Brand Manager, you will collaborate with cross-functional teams to execute marketing campaigns, create engaging content, and develop brand strategies to elevate our games in the marketplace. We do need this person to have prior game development or publisher experience.

We are a fun-loving and passionate team dedicated to revolutionizing the gaming industry through the power of blockchain. We believe in empowering our employees to take ownership of their work and develop creative solutions to complex problems. As a Senior Brand Manager, you will have the opportunity to work with talented professionals from diverse backgrounds and make a meaningful impact on the future of gaming. Join us on this exciting journey and help shape the future of blockchain gaming!

Responsibilities

• Help shape the definition of our consumer target and their associated needs, motivations, and insights that will drive brand growth, product development and inform marketing strategies.
• Partner with consumer insights to evaluate consumer research, industry and market trends into tangible and actionable insights
• Collaborate with head of marketing and studios to define positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs
• Partnering with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging, game features (and concepts), and improve player experiences/results based on those findings.
• Work with brand director on briefing creative teams and driving campaign development across all key art, brand and campaign content
• Help drive alignment across global cross functional teams including creative development, campaign management, analytics/insights, publishing, finance and market planning
• Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing key brand strategies
• Develop and execute marketing plans to drive user acquisition, engagement, and retention
• Create and manage marketing budgets, ensuring campaigns are cost-effective and on track to meet performance goals
• Collaborate with external agencies to execute marketing campaigns across a variety of channels (social media, influencer partnerships, paid advertising, etc.)
• Develop and maintain relationships with key industry influencers, partners, and media outlets
• Identify and act on opportunities to grow brand awareness and market share

Essential Skills and Qualifications

• 3-4 years of video games marketing experience at a AAA game studio
• Experience working on mobile titles, with a deep understanding of mobile gaming trends and best practices
• Experience managing marketing agencies, with a strong network of industry contacts
• Proven ability to develop and execute successful marketing campaigns across a variety of channels
• Strong analytical skills, with the ability to analyze data and make informed decisions to optimize campaign performance
• Excellent communication skills, with the ability to effectively communicate with cross-functional teams and external partners
• Passion for gaming and blockchain technology
• Self-motivated, stellar work ethic, fun collaborator
• Excited by problem-solving
• Fearless
• Self-motivated, stellar work ethic, fun collaborator
• Excited by problem-solving
  
• Fearless

Nice-to-Have Skills and Qualifications

• Successful experience working in a fully remote company
• An active gamer or a passion for games

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