Web3 Jobs in Los Angeles, California, United States
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Crypto.com is expanding its frontier in the US with the launch of sports products and prediction markets. We’re looking for a Growth Marketing Hacker to own the GTM strategy, user lifecycle, and brand positioning for this new product line. You’ll serve as the voice of a dynamic, competitive user base at the intersection of sports, markets, and crypto, crafting narratives and growth loops that drive daily engagement and scalable growth.
This role is a fusion of strategic product marketing and sharp, campaign-driven planning. You’ll work in close partnership with product managers to ensure tight alignment between product development, user feedback, and go-to-market strategy.
You will sit under the growth pillar, with access to ring-fenced resources to deliver execution across user acquisition, CRM, Analytics, Data and more.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for sports products and prediction market verticals.
- Develop differentiated messaging for retail traders, sports fans, and crypto-native audiences with a relentless focus on user acquisition and retention.
- Segmentation strategy: Define personas across segments (e.g. fantasy sports users, crypto traders), crafting tailored journeys and onboarding narratives.
- Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
- Collaborate very closely with product managers to align messaging with roadmap priorities and overall strategy.
2. Launch Execution
- Lead GTM for new market/sport entries (NFL, NBA, MLB, etc.), product features.
- Develop and propose multi-channel campaigns across web, app and social, designed for virality and velocity.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Drive growth loops by aligning product incentives with marketing levers and user behavior.
- Coordinate offline media initiatives, events, BOTG activation activities.
3. Customer Insights & Market Intelligence
- Market Intelligence: Analyze competitor offerings (e.g. sports platforms, fan engagement apps) and emerging trends in sports products.
- Run surveys, interviews, and A/B tests to refine messaging, UX, and incentives in collaboration with products.
Propose product and marketing initiatives to keep competitiveness and support product development.
4. Growth & Retention
- Build acquisition and lifecycle campaigns that leverage gamification, streaks, social sharing, and rewards.
- Work in partnership with products to optimize user onboarding, prediction flow, and daily active user behavior through data-backed experiments.
- Launch engagement programs tied to live sports events, playoffs, key games and prediction streaks.
5. Performance & Reporting
- Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.
Requirements
- 3-to-5 years of experience in product marketing: must have a sports products/sports background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
- Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth