Instalabs Jobs

What is the job?

How would you like to build the marketing function at an exciting DeFi startup?

Instalabs is making our first marketing hire! We have two products - Instapass and Instabridge - both of which are growing and revenue generating. We have big plans for this year, including launching an exciting new product in Q4.

We are looking for someone who can cover a broad range of marketing activities, from go-to-market and community building to brand management and messaging. You need to be comfortable in a fast moving environment and willing to roll up your sleeves and get stuck in.

What will you be doing?

• Be hands on to define, implement and optimize marketing campaigns for all Instalabs products to grow brand awareness and improve brand sentiment with key demographics through organic channels
• Collaborate with the CEO and CTO to define and execute GTM strategies that align with our vision, target market, and competitive landscape
• Define KPIs and metrics to measure the success of GTM initiatives, track performance, and iterate on strategies based on data-driven insights
• Lead the planning and execution of product launches, from defining launch timelines to creating launch assets and coordinating cross-functional activities
• Ensure consistent presentation, messaging and design across all Instalabs marketing channels
• Work with CEO and external specialists to iterate on our brand style and narrative to ensure cut through in a competitive industry

What skills do you need?

• Strong demonstrable experience in marketing, with a focus on product marketing, GTM strategy, or related areas - ideally in a start up
• Solid knowledge of the DeFi/Web3 industry is a must
• Entrepreneurial mindset with a passion for startups, innovation and disruptive technologies
• Be a hands on self starter and have strong ownership skills 
• An ability to create great copy and witty communication suitable for different audiences
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to thrive in a fast-paced, ambiguous environment and adapt quickly to changing priorities and requirements
• Although we are remote, this role is for people based in the UK only

Who are we?

At Instalabs, we're a team of like-minded thinkers who have long been convinced that we're living in the earliest stages of a global financial revolution. This revolution is being fuelled by decentralized finance (or DeFi for short), which is enabling an assortment of pioneering developers and entrepreneurs to re-invent almost every financial product that is currently traded and invested in traditional markets, without requiring central authorities or siloed infrastructure. DeFi has captured a great deal of attention and investment in the crypto-aware niche, growing assets under management from $1 billion to over $200 billion in a few years. Impressive as its growth has been, its current market size isn't even a rounding error on the over $400 trillion held in traditional finance. We're focused on what it will take to go from billions to trillions.