Marketing Lead Jobs in Web
251 jobs found
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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
PIP Labs | United States | $88k - $110k | |||
Solana Foundation | Remote | $72k - $80k | |||
Uniswaplabs | Remote | $189k - $210k | |||
LI.FI | Remote | $76k - $99k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Solana Foundation | United States | $84k - $107k | |||
Phoenix Growth | Remote |
| |||
Gemini | London, United Kingdom | $105k - $148k | |||
Allium | New York, NY, United States | $45k - $64k | |||
Tensor | New York, NY, United States | $120k - $210k | |||
Cere Network | Berlin, Germany |
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Dfinity | Remote | $125k - $175k | |||
Unlimit | Shenzhen, China | $90k - $100k | |||
Nomad Capital | Remote | $50k - $100k | |||
Cryptio | London, United Kingdom | $88k - $110k | |||
Ether.fi | Denver, CO, United States | $45k - $52k |
Product Marketing Lead
US
Marketing /
Full Time /
Remote
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About the Role
PIP Labs is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and adoption of Story purpose-built L1 blockchain and Storyās IP Portal, the networkās native product that enables users to tokenize, manage, and monetize their intellectual property (IP) onchain.
This role is an opportunity to build and scale a product marketing function from the ground up while working alongside experienced leaders in a fast-paced, high-iteration environment. As the first product marketing hire, you will be instrumental in defining how we communicate Story L1 and the IP Portalās value to core audiences, collaborating closely with Product, Engineering, Developer Relations, and Marketing to drive impactful adoption strategies.
Responsibilities
- Develop and execute the GTM strategy for Story L1 and the IP Portal, ensuring clear product positioning, compelling storytelling approaches, and strong adoption strategies.
- Own product launches, leading integrated campaigns across owned, earned, and paid channels, ensuring high adoption from key audiences.
- Rapid iteration and executionātake a test-and-learn approach to messaging, positioning, and campaign strategies to quickly optimize for impact.
- Drive user enablement by producing clear, actionable content (docs, guides, case studies) that simplifies onboarding and accelerates adoption.
- Collaborate with cross-functional teams (Product, Developer Relations, and BD) to align on key value propositions, product updates, and market trends.
- Develop and refine Story L1ās and the IP Portalās ideal user personas, ensuring we deeply understand and market effectively to current and prospective users.
- Optimize product adoption funnelsāidentify friction points and opportunities to increase developer activation and creator engagement.
- Showcase standout projects within the Story ecosystem, emphasizing how they leverage Story L1ās unique technical advantages to unlock new use-cases.
- Act as a key liaison across departments, ensuring that product marketing is a force multiplier rather than a bottleneck to execution.
- Support ecosystem growth and partnerships, crafting compelling narratives for onboarding developers, creators, and projects to build on Story L1.
What We're Looking For
- 5-8 years of experience in product marketing, with at least 2 of those in Web3
- Proven experience building and executing GTM strategies in a fast-moving, adaptable environment.
- Ability to translate complex concepts into clear, compelling materials that drive adoption.
- Hands-on experience with Web3 product launches and developer enablement.
- Strong analytical mindset with experience using data to inform marketing strategy.
- Experience working in lean teams where agility, adaptability, and rapid execution are critical.
- Proven track record of collaborationāable to align stakeholders, drive consensus, and ensure smooth execution across departments.
- Experience working with Web2 IP owners and mainstream brands is a plus, as Storyās mission extends beyond crypto-native audiences.
What Success Looks Like:
- Demonstrated impact on adoptionāmeasurable increases in developer activation and creator engagement.
- Clear, effective positioning and messaging for Story L1 and the IP Portal, resonating with both Web3 and mainstream audiences.
- Rapid iteration and executionāadapting strategies quickly to optimize effectiveness.
- Seamless collaborationāworking cross-functionally without becoming a blocker to execution.
- Strong internal alignmentāensuring stakeholders understand and support the product marketing vision.
- Tangible progressānot just planning, but delivering real results that move the needle
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