Digital Marketing Careers at Messari
There are 2 Web3 Jobs at Messari
| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Messari | New York, NY, United States | $40k - $62k | |||
Messari | Remote | $40k - $62k |
Messari
$40k - $62k estimated
This job is closed
TIP FOR APPLYING: This role has a very high application rate. To remain a competitive candidate, it is recommended that you write a cover letter and provide work samples along with your resume. Also, please ensure your skills match the job description as this is not an entry-level role.
The Role
Messari is looking for a Digital Marketing Manager to steer all digital activities that help us drive engagement with MQLs and existing customers at scale through multi-channel marketing programs that deliver the right message, at the right time. As our first Digital Marketing Manager, you will be responsible for the development, execution, and optimization of digital campaigns through all stages of the marketing funnel and will work closely with Product Marketing, Brand Marketing, the Sales organization, as well as external agencies. The ideal candidate will be able to manage multiple programs at one time and will have a proven track record executing integrated campaigns that drive customer education, engagement, and retention. You will report to the Director of Marketing.
At Messari, we believe crypto is the technology of free people, free-thinking, and free markets. We believe that cryptoassets have the potential to revolutionize both technology and finance and improve the lives of people everywhere. Messari is data ingestion and market research software and information company. The marketing team helps create, distribute and translate all product and content marketing to the world.
What we expect from you/what you will do:
- Work with the Director of Marketing to create, drive, and execute our first digital marketing program.
- Assist the Director of Marketing on identifying additional hires to help the digital marketing team excel.
- Define the digital marketing, acquisition strategy for Messari’s product suite articulating target audience, customer insights, and end-to-end roadmap to drive revenue growth.
- Effectively partner with related external agencies we determine are needed to execute digital strategies.
- Manage the day-to-day execution of the digital paid acquisition program, including managing the agency, allocating the budget, developing strategy, in-depth analysis of results, and ongoing optimization.
- Own the development, production, and optimization of integrated campaigns focused on increasing customer engagement throughout the customer lifecycle.
- Work across a dynamic ecosystem of stakeholders to define and implement integrated campaign strategies.
- Utilize competitive analysis and customer data to optimize and evolve our digital marketing program to ensure proper customer engagement and competitive advantages of all digital activities.
- Dive deep into data with reports and dashboards to provide insights around campaign results, effectiveness, and drive strategic decision-making for campaign optimizations.
- Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.
Requirements:
- 5-7 years of experience in digital marketing
- Exceptional verbal and interpersonal communication skills
- Proven experience growing and managing digital marketing teams.
- Proven success effectively using all marketing tools and techniques like PPC, SEO, SEM, email, social media, database marketing, and display advertising.
- 5+ years of relevant work experience in digital marketing for technology products or services, SaaS or Software experience preferred.
- Demonstrated understanding of a marketing funnel and how to align campaign strategies with customer journeys.
- Experience with marketing automation tools (e.g. Pardot, Marketo, Hubspot) and CMSs
- Experience building and managing reports or dashboards within a CRM (e.g. Hubspot)
- Experience using data analysis and reporting tools (e.g. Excel, SQL, Tableau, QuickSight) to identify campaign insights and optimize performance.
- A Plus: Cryptocurrency knowledge and experience, or adjacent verticals (emerging tech, cybersecurity, finance tech, etc). Not required.
- Create content programming that helps educate and inform our customers and the ecosystem to make better-informed building and investing decisions
- Communicate with our customers regarding their product marketing feedback and product issues
- Collaborate with external partners, industry influencers, members of the press, and more to build and maintain our brand equity
- Collaborate across various internal departments including product, business development, event planning, research, and sales, to ensure consistent delivery of full-funnel, multi-channel marketing needs
- Experiment with new marketing and communication channels in order to reach our customers and community via paid, earned, and owned avenues
- Advocate for data-driven marketing activities to ensure we can properly gauge the ROI for each activation we employ
- Create and deploy GTM campaigns in order to drive traffic to announce and create buzz around our products, services, and thought leadership
- Working closely with all marketing team members to devise online/offline marketing strategies across all functions
- Devise campaigns that result in lead generation for our sales and BD teams
About the Messari Team:
- A welcoming and open environment with people who love to collaborate on ideas and tackle complex problems
- Work with a small team of marketers, with the ability to make a large impact across product, research, and business development
- Participate in forums like Family Meals and Messari Happy Hour to share ideas or technologies you’ve been exploring and tinkering with
- Enjoy the ability to work remotely
The Digital Marketing Manager will be an integral part of the next phase of Messari’s marketing program. The Messari product suite has done well reaching our optimal customer through brand marketing but looks forward to optimizing the department's effectiveness through digital marketing activities.