| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Raise | Chicago, IL, United States | $45k - $52k |
About Raise
Raise is at the forefront of revolutionizing the entire Gift Card (GC) and Loyalty ecosystem by bringing it onto the blockchain. With a decade-long dedication to this vision, Raise has launched a groundbreaking network that directly connects brands with their customers. By eliminating intermediaries and empowering consumers and brands alike, Raise is reshaping the landscape of consumer-brand interactions.
Raise operates as a fully remote company, fostering a dynamic and inclusive work environment. Historically, we've garnered support from prominent institutions such as PayPal, NEA, and Accel. Operated by a highly experienced executive team.
The potential of our endeavor is staggering. With over $1 trillion spent annually on gift cards, and with digital and international markets driving double-digit growth, the opportunity for transformative impact is immense. At Raise, we are not just building a network; we are shaping the future of consumer-brand relationships.
Join us on this journey as we redefine the dynamics of commerce, ushering in a new era of empowerment and connectivity in the digital age.
About the Position
We’re looking for a strategic, creative, and execution-focused Vice President of Marketing to lead and grow our brand in both Web2 and Web3 space. This role is ideal for a marketing leader who thrives at the intersection of emerging technology, culture, and community. You will be responsible for building a cohesive marketing vision—from brand storytelling to community engagement to product launches—that drives user growth, brand awareness, and market leadership. As the only VP level and a key member of the leadership team, you’ll shape the voice of the company and play a critical role in scaling our presence in both crypto-native and mainstream markets.
Responsibilities
- Develop and own a holistic marketing strategy across brand, content, product marketing, community, and performance.
- Craft and elevate a compelling brand narrative aligned with our mission and values across all touch points.
- Spearhead our Web3-native marketing strategies (e.g., community engagement, token-based growth loops, and activations.
- Collaborate cross-functionally with Product, Partnerships, and Engineering to align go-to-market (GTM) efforts and growth initiatives.
- Define KPIs for marketing performance; continuously track, optimize, and report on outcomes.
- Build and manage a team of marketers, community managers, and creatives.
Skills & Qualifications
Must-Have Qualifications:
- 10+ years of experience in marketing leadership roles, ideally in startups or growth-stage tech companies.
- Proven success in building and scaling brand marketing strategies in emerging tech, with strong preference for Web3/blockchain projects.
- Deep understanding of crypto-native channels, communities (Discord, X, Farcaster), and growth dynamics.
- Strong track record leading brand development, creative campaigns, and content storytelling.
- Experience building and managing high-performing teams across disciplines.
- Analytical mindset with ability to pair data with intuition to drive decision-making.
- Excellent communication, leadership, and collaboration skills.
- Experience launching or managing tokens, NFT campaigns, or DAOs.
- Background in community-led growth or grassroots marketing.
- Prior experience working with developer or creator ecosystems.
Benefits
Raise offers a comprehensive benefits package to all our employees, including:
- Comprehensive benefits package including health, dental, vision, 401(K) plan, company paid short term and long-term disability, and life insurance
- Flexible Paid Time Off Policy
- Raise Gives Back paid time off for volunteering
- Paid parental leave
- Voluntary benefits, such as Pet Insurance and Identity Protection