At Rocketplace we're building a high-quality, low-cost, self-service cryptocurrency investment management platform. We are not just building another crypto exchange - our vision is to build the "Fidelity for Crypto" where “fund” distribution and “fund” management are at the center of our offering. We believe there will be an explosion of new digital financial products offered in the crypto space and all those products need distribution - and of course, from a customer perspective, they will need appropriate disclosures and compliance, especially as regulation increases in our industry.
Our founders have an enormous amount of fintech, regulatory, and startup experience which also gives them an unfair advantage. Our co-founders Louis and Ben built Earnest together, and previously Louis was a partner at both Andreessen Horowtiz and Y-Combinator. He also founded a previous company that went public on the NYSE earlier this year for $3.5B.
We just raised a fresh round of funding from some of the best investors in fintech, and we are actively hiring across many positions.
As the second marketing hire at Rocketplace, you’re responsible for driving growth of Rocketplace investor adoption! Reporting to the Head of Marketing, this role will have an immediate impact on investor awareness and acquisition.
Key Role Responsibilities
Rocketplace is looking for a Growth Marketing Associate to lead and assist with key initiatives on our Marketing Team. This role reports into the Head of Marketing.
Execute and manage growth experiments to boost our acquisition and activation efforts.
Collaborate across Marketing, Customer Success, and Product teams to share insights, data, and user eedback.
Assist the Head of Marketing in maintaining a rich content calendar that attracts a qualified audience including blog posts, social media, marketing emails, and the like.
Create and maintain email marketing campaigns for prospects, through the customer lifecycle.
Synthesize and articulate data to internal team members to drive informed decision making.
Own analysis and reporting for several key marketing KPIs.
Who we are looking for
You are based in Atlanta and you value building in person.
Rocketplace believes that startups who build in person have a strategic advantage.
Rocketplace has hubs in Palo Alto and Vancouver, and we are launching our Atlanta office.
You are self-directed and love ownership over your domain.
You have prior work experience (4+ years) in growth and/or marketing at a software or financial company.
You care deeply about communicating the value of Rocketplace and trustworthy crypto to existing and prospective customers.
You have excellent verbal and written communication skills, using them to create clear, compelling copywriting.
You are data-obsessed and make data-informed decisions. You might not be a quant, but you’re no stranger to Google Analytics, Amplitude, and the like.
Experience within financial, compliance, and/or highly regulated industries.
Completed key courses in Google Analytics Academy.
Proficient in best pratices across Instagram, TikTok, YouTube, Twitter, and Facebook.
Competent in video editing.
Salary range: $65,000–$85,000
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