CMO Jobs at SHRAPNEL STUDIO

Marketing Director – Ads, Influencers, Email campaigns

Seattle, WA

Marketing is a critical ingredient to our success. Come join our mission to create the future of video games. On this team, you will drive impressions, positive sentiment, and user acquisition. You will clarify marketing strategy, direct external agencies and vendors to execute top-quality campaigns. You’ll be empowered and given autonomy. Your ideas will matter.

The Job

• Define our strategic roadmap for paid media, influencers, and email
• Work in lockstep with product leadership to support release schedules
• Source, plan and manage the work and deliverables of marketing outsource vendors
• Determine budget and manage execution of Ad buying across all platforms
• Direct and manage email campaigns
• Select, negotiate, and deliver a game-streaming influencer program Report ROAS and manage improvements on this KPI over time
• Develop and achieve marketing OKRs that align to the broader business goals
• Hire additional staff and vendors as needed

Who Will Be A Great Fit

We welcome your uniqueness. Research shows that diverse teams deliver the best results. Our players will be from all over the world, from all walks of life. It's important that we’re not all the same, so that we can draw on our differences in background, experience, and how we think.

Expertise in the following:

• Giving creative input on Ad content, aligning Ads with product reality
• Directing external marketing experts, including brand alignment and technical specs
• Executing and optimizing Google Ad platform campaigns
• Conducting and optimizing FAN campaigns
• Executing and optimizing additional Ad platforms (Twitter, Snapchat, more)
• Running successful email marketing campaigns
• Driving a successful influencer streaming campaign in games
• Managing people and leading teams
• 5 years in the video game industry
• Demonstrable experience and knowledge in scrum/agile/Kanban
• Excellent communication skills
• Attention to detail

Nice to Have

• Proven results successfully marketing video game launch
• A portfolio demonstrating your work marketing at a high-quality level, awards won are a plus
• An interest and experience in blockchain or cryptocurrency
• BA or greater in Marketing or relevant field
• Office365 and Google Suite proficiency
• A mindset of continuous improvement; humble and ambitious
• Prior experience in a startup environment or small business
• Adaptable, with a good sense of humor

The Perks

• Competitive Salary, excellent Health Benefits, 401k with matching
• Visibility and input to business strategy, including technology and creative partners
• Autonomy and latitude within your role
• Seattle’s healthy living and vibrant city culture
• Tight knit, highly experienced, fun-loving team
• Modern, waterfront office space, downtown

Seniority Level: Director

Industry: Video Games, Blockchain, Marketing

Employment Type: Full-time

Job Functions: Marketing Strategy and Direction