This role is remote and can work anywhere in the world.
At Patika.dev, our mission is to become the #1 go-to-place for anyone in the world curious about using and building web3. We are looking for a highly motivated and experienced Head of Growth who will be responsible for driving learner acquisition and spearheading our growth strategy. This is a key role, helping us achieve our mission of becoming the go-to-place for web3 learning and development!
- Key KPI: Learner acquisition. You will drive learner growth through various means, including but not limited to ads, content marketing, PR, SEO, and influencer marketing.
- Create and implement the growth strategy, identify growth levers and the best growth channels to attract and onboard new learners to our training programs.
- Utilize especially the following growth channels that work well in web3: Twitter, IRL events/meetups and Discord.
- Run data-driven experiments such as A/B testing to learn how to get more learners, conversions, or referrals.
- Analyze, interpret and present data to extract actionable insights that inform growth strategies.
- Work with the product team closely to use product experience insights and to formulate hypotheses for experiments and to improve the product for better conversions.
- Manage newsletters and email campaigns to turn mailing list signups into new learners and to keep existing users engaged.
- Develop referral programs.
- Proven track record in driving learner acquisition and growth in a fast-paced environment, preferably within the edtech / web3 industry.
- Passion in edtech and onboarding talent to web3.
- Strong expertise in growth channels such as Twitter, IRL events/meetups, and Discord.
- Experience running data-driven experiments, including A/B testing and conversion optimization.
- Ability to analyze and interpret data to drive actionable insights.
- Excellent collaboration and communication skills.
- Deep understanding and passion for Web3, blockchain, and decentralized technologies; and the developer and product community around the world who has an interest in transitioning to web3.
- Creative thinker with a passion for staying ahead of industry trends and implementing innovative growth strategies.
- Strong project management and organizational skills to handle multiple initiatives simultaneously.
We’re one of the largest developer communities in the world with 170,000+ developers learning on our online education platform. We onboard this talent to web3 through courses and cohort-based bootcamps. Thanks to our partnerships with leading web3 ecosystems such as Solana, Polkadot, Ethereum Foundation and more, we offer all content and bootcamps free-of-charge.
Our mission is to become the #1 go-to-place for anyone in the world curious about using and building web3. We create onboarding pathways and communities for talent to learn blockchain technologies and apply them to real use cases solving real problems.
We started Patika.dev in 2021. So far, we completed two fundraising rounds with amazing investors including the leading European edtech VC Brighteye VC and co-founder of Udemy.
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