Binance is hiring a

Web3 Merchant Management & Community Lead

We are looking for an experienced Merchant & Community Leader to drive supply-side growth, merchant ecosystem development, and community culture at scale.

This role goes beyond traditional merchant acquisition — you will be responsible for building a sustainable supply ecosystem, managing merchant lifecycle end-to-end, and fostering a strong, engaged community that reinforces marketplace growth.

• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth

• Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality

• Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)

• Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity

• Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention

• Establish merchant growth programs, including training, enablement tools, incentives, and traffic support

• Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency

• Drive international expansion efforts, including multi-language and multi-region merchant strategies

• Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations

• Strong understanding of the merchant lifecycle (Onboarding to  Activation to Growth to  Dormancy to  Reactivation)

• Experience managing 10,000+ active merchants on the supply side

• Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels

• Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty

• Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required

• Bilingual in English and Chinese, with exposure to international markets or global operations

• Strong analytical and strategic thinking skills, with a data-driven approach to decision-making

• Self-starter with the ability to learn and apply AI tools to improve operational efficiency

• Experience in cross-border e-commerce or global marketplace platforms

• Track record of building merchant or community systems from 0 to 1

• Familiarity with AI applications in operations (e.g., automation, content generation, merchant enablement tools)