Communications Jobs at Boson Protocol

Head of Communications

Boson Protocol is the decentralized network on which future commerce will run.

And it starts with metaverse commerce. Boson Protocol enables anyone to sell physical products in the metaverse as NFTs within our Decentraland space – Boson Portal.

Imagine browsing for a fashion item for your avatar in the metaverse, then receiving the physical product on your doorstep or in-store.

Boson creates a commerce bridge between the virtual and real worlds. Now, your digital and physical self can both enjoy products and experiences from your favourite brands.

Built for creators, communities and merchants, Boson Protocol enables the seamless exchange of digital assets for physical products, services and experiences.

Unlike centralized intermediaries, Boson has minimal fees, and is owned by the participants in the system, so that we all share in the value that we create.

Boson Protocol. Decentralizing commerce.

Role Summary

In this role you will lead the Communications team, which is part of the wider Marketing team, and you will report into the VP of Marketing.

You will evolve Boson Protocol’s messaging, help optimize our social media, improve our relations with the press, engage with high level international organizations and advisors, develop Employer Branding, and support internal communications. You will work in collaboration with the rest of the marketing team and external agencies, and will count on the social media manager as a direct report. The Strategy, Product and Protocol teams will be key stakeholders for your workstreams.

Working across multiple work streams and projects, you will be championing a user-first and data-driven mindset across social media and content creation, considering our target audiences: enterprise, entrepreneurs, retailers, Web2 and Web3 consumers, press, developers, investors/token holders, larger investors, and the general public.

After a successful token launch in April 2021 and the delivery of the first phase of our go-to-market strategy in November (Mainnet Ethereum and the launch of our experiential space in Decentraland, Boson Portal), we are now focusing on the next step of our strategic roadmap, partnering with Web3 brands and also traditional brands to foster Metaverse Commerce first, and then Decentralized Commerce more broadly.

The role is remote and open to candidates in the UK and Western Europe. Face-to-face meetings are anticipated to occur on a monthly basis in London, according to government health guidelines.

Key responsibilities

• Create the communications strategy for Boson Protocol, ensuring branding and messaging consistency across all touchpoints – and across the different brands in the ecosystem (Boson Protocol, Boson Portal, Redeemeum, Bvoucher Foundation, NiftyKey)
• Manage the Communications team to deliver high quality and high performance campaigns, while supporting team members’ professional growth
• Improve brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
• Collaborate with the rest of the Marketing team on Inbound Marketing campaigns, through an SEO-driven content creation strategy
• Develop an internationalization strategy, building upon the existing focus on anglophone countries
• Manage copywriting and translation needs for the Marketing team, counting on external resources when required
• Create a social media strategy for the brands within the ecosystem, and proactively provide hands-on support in its implementation
• Create consistent programmes for social media and PR (e.g. webinars/podcasts series, collaborations with KOLs, sponsorship of content, advertorials, etc)
• Create and promote op-eds for the Leadership team across owned and earned channels
• Engage with high level international organizations and advisors on thought leadership opportunities, speaking engagements and projects (e.g. GBBC)
• Work with our PR agency to increase engagement with tier 1 publications
• Foster good relations with key journalists covering the blockchain industry, and key verticals: fashion, sportswear, gaming, general tech, general business, and DeFi
• Collaborate with the rest of the marketing team to ensure Communications is well aligned with Growth and Community, and making the best use of data-driven insights
• Collaborate with team leads in Strategy, Product, Protocol, Partnerships, Portal, and Delivery to deliver relevant and consistent campaigns and User Experience
• Work with HR on Employer Branding initiatives and internal communications
• Provide regular reports and insights to the wider Marketing team and Leadership

Must have skills and attributes

• 10+ years of experience in leading Communications teams, encompassing PR, social media, and thought leadership
• 2+ years of marketing experience with blockchain/Web3 projects
• Solid experience managing teams and external suppliers
• Experience with data-driven content creation, including SEO-driven content marketing
• Excellent copywriting skills, and spoken English
• Hands-on, proactive and diligent
• Experience working with thought leadership organizations and advisors
• Keen interest in Crypto, Blockchain, DeFi, NFTs, and Metaverse (Decentraland, Cryptovoxels, The Sandbox, etc.)
• Be process-driven, detail-oriented but also pragmatic and service-focused
• Competent working in a fast-paced environment with multiple stakeholders
• Keep open lines of communication, collaborate with other teams and suppliers
• Strong stakeholder management
• Be able to work in a remote, distributed team

Desirable skills

• Experience with employer branding and internal communications
• Know your way around the various metaverses, from Cryptovoxels to Decentraland and everywhere in between!
• Comfortable using decentralized Crypto software such as Metamask, DEXs Liquidity Pools, etc.

Benefits of working with us

• Work Remotely in a dynamic, fast growth startup
• The opportunity of working with bleeding edge technology
• Close collaboration with leading projects and thought leaders in the space

Some of our guiding principles

• Dream Big: We have the ambition to become one of the core building blocks upon which the decentralized web will be built
• Self-Mastery: Mindful conduct and always on learning are critical components of personal and collective growth
• Collaboration: Expertise is key, but sharing knowledge and building together with joy is the foundation for truly remarkable work
• Stay lean: Our ethos is to create and share value equitably, with minimal value extraction and that is reflected in everything we do