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Brand Marketing Director EMEALA

$67k - $75k est.

This job is closed

Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for adults and children. The company offers several distinct shoe collections with more than 300 four-season footwear >

Introduction on the role:

The EMEALA Brand Marketing Director is instrumental in elevating brand presence in the region. The role sets the regional brand strategy with the strive to increase brand awareness, deepen connections with consumers and increase reach via industry collaborators (media, influencers, partners). The Brand Marketing Director is responsible for translating Global brand vision into a regional framework that supports regional commercial ambitions. The role operates in an integrated model that includes Earned Media (PR, brand partnerships), Paid Media (Display, social, paid influencer, digital innovation) and Owned Media (Organic Social, digital coms). The position is supported by a team of 7 Marketeers as well as PR and media/social agencies.

The EMEALA markets are composed of 100+ countries where Crocs operates directly (Germany, UK, France, Benelux, Nordics, Brazil, etc.) and also via distributors (Italy, Spain, Poland, Greece, Turkey, Middle East, Africa, Mexico, Columbia, Peru, Chile, etc).

What will you do?

Develop regional Brand Marketing strategy

  • Lead regional Brand Marketing strategy based on business needs
  • Ensure consistency in plans by fostering collaboration within the team
  • Lead QBR (Quarterly Business Review) sessions with regional teams and agencies
  • Lead QBR sessions with Global teams to ensure alignment on plans

Optimize ways of working

  • Optimize ways of working and processes with rest of Marketing team, other EMEALA departments & Global team
  • Identify functional challenges & implement new solutions
  • Enable test & learn mindset
  • Identify and share key learnings from insights/data

Improve regional communications opportunities

  • Consumer PR: ensure positive & credible brand building with Earned media. Share directions to Communications Manager to leverage local PR agencies capabilities.
  • Corporate PR: identity B2B media opportunities for corporate pitches, regional Leadership Team interviews and public speaking opportunities.
  • Brand purpose (Crocs Cares): regional execution of Global Corporate Social Responsibilities and regional charity partnerships.

Leverage brand partnerships for consumer acquisition

  • Global Product Collaborations/Licenses: share vision with regional Brand Partnership Manager to improve regional executions of Global Product collaborations and Licenses programs (Disney, movies, TV, sports, etc)
  • Regional Product Collaborations: develop regional collaboration roadmap based on business needs. Identify the best partners, lead compensation negotiations and support regional Brand Partnership Manager in the development of the campaigns and activation plans.
  • Non-product Brand partnerships: identify regional partners that amplify GTM campaigns to reach new consumers.

Elevate regional Digital Brand Marketing plans

  • Paid media: improve paid agency support with Awareness and Consideration goals, sets clear objectives and KPIs to Digital Brand Marketing Manager.
  • Social organic: adapt Global content and tone of voice directions into a locally relevant organic framework, identifies social trends to tap into
  • Paid influencer: develop a layered approach leveraging macro and micro influencers to reach key consumer targets.
  • Digital innovation: scale Global Web3 initiatives (metaverse, gaming, NFTs, etc) and identify regional opportunities.

Optimize resources

  • Strengthen team with constant mentoring and constructive feedback
  • Manage Brand Marketing budget: leverage negotiation skills to acquire the best deals with agencies and external partners
  • Agencies (4 PR agencies, 2 media/social agencies): assess agency results, renegotiates contracts, conducts RFP/tenders

Who are you?

  • Master's degree in marketing or business Administration
  • 10+ years proven experience in Marketing with international brands in the fields of Fashion, Luxury or Entertainment. Footwear experience is a strong plus.
  • Expertise in Brand Marketing covering PR, Communications, Digital Marketing, Partnerships Marketing and Channel Activation Marketing.
  • Strong interest and exposure to Pop culture, Youth Culture and social media
  • Strategic problem solver, can clearly see the big picture
  • Empathic people leader
  • Able to quickly find opportunities
  • Agile & proactive
  • Strong communication abilities, written and verbal
  • Leader that can communicate clear vision and capable of influencing across departments
  • Highly organized and meticulous, with a strong ability to prioritize and lead multiple projects simultaneously in a fast-paced environment
  • Solutions oriented, natural problem solver
  • Comfortable in a multicultural environment
  • Availability to Market visit key countries

What do we offer?

  • A job within a unique environment with a 'startup dynamic' under the umbrella of a fast growing and solid global brand;
  • 40 hours per week, in-office and remote combined, a fair salary, good pension arrangement and a bonus opportunity;
  • Fun workplace, innovating working environment;
  • 25 paid holidays;
  • 50% discount on the most comfortable shoes in the world;
  • A balanced work environment with discount on your gym membership;
  • Our great training curriculum with in-person sessions and a global eLearning platform offers you a lot of room for personal growth to get a little bit better every day;
  • And so much more!

Sounds pretty great right? Well, what are you waiting for?!

We value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.