ai analyst backend bitcoin blockchain community manager crypto cryptography cto customer support dao data science defi design developer relations devops discord economy designer entry level erc erc 20 evm front end full stack gaming ganache golang hardhat intern java javascript layer 2 marketing mobile moderator nft node non tech open source openzeppelin pay in crypto product manager project manager react refi research ruby rust sales smart contract solana solidity truffle web3 py web3js zero knowledge
Stop applying — get discovered by hiring agents.
| Job Position and Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|
| $77k - $77k | ||||
| $130k - $150k | ||||
| $132k - $160k | ||||
| $63k - $110k | ||||
 ISO 9001 Certified | 400+ students | Learn more | by Metana | ||
Succinctđź“Ť Remote | $160k - $200k | |||
| $67k - $90k | ||||
| $75k - $105k | ||||
Paradextradeđź“Ť Remote | $84k - $100k | |||
| $84k - $156k | ||||
| $32k - $72k | ||||
| $98k - $180k | ||||
|
| ||||
| $157k - $192k | ||||
| $54k - $85k | ||||
| $54k - $87k |
Brand Marketing Manager
Taguig City, Metro Manila, Philippines
Marketing – Branding & Community /
Hybrid
apply for this job
Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
- Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
- Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.Â
- Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
- Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teamsÂ
- Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
- Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usageÂ
- Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnershipsÂ
- Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies
What we expect from you
- 3-5+ years of experience in brand marketing
- Track record of spearheading brand launches and marketing campaigns that drove significant business results
- Demonstrated ability to build relationships with key stakeholders and influence at all levelsÂ
- Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast AsiaÂ
- ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
- Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impactÂ
- Project management, prioritization skills & ability to manage multiple projects at different stages of developmentÂ
- A self-starter with ability to work with a high sense of urgency and entrepreneurial spiritÂ
- Exceptional project & time management skillsÂ
- Strong execution, communication & strategic thinking skills, business savvy and an opportunity seekerÂ
- Ability to anticipate issues and resolve them based on sound business judgment
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
apply for this job
What do brand marketers do?
Brand marketers are responsible for developing and implementing marketing strategies and campaigns to promote a brand or product
This includes researching target audiences, identifying key messages and positioning, and developing promotional materials such as ads, social media posts, and websites
Brand marketers also work to build and maintain the reputation and image of the brand, often through public relations and customer service efforts
They may also be responsible for tracking and analyzing market trends, as well as measuring the effectiveness of marketing campaigns
Overall, the main responsibility of a brand marketer is to increase brand awareness and sales, and to create a positive perception of the brand among customers
This involves a combination of creative thinking, strategic planning, and data analysis.