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Role Overview
Our client is a fast-growing, compliance-driven digital asset exchange focused on building a sustainable, ecosystem-driven platform for the global crypto industry.
We are seeking a senior external-facing leader to serve as the exchange’s primary industry representative and speaker in APAC, representing the company across global conferences, media engagements, and high-profile public forums.
This role is not a marketing operations or sales position.
It is a high-visibility leadership role centered on public representation, industry relationships, and long-term brand credibility.
It is a high-visibility leadership role centered on public representation, industry relationships, and long-term brand credibility.
Remote-based - with frequent international travel.
Key Responsibilities
1. External Representation
- Serve as the primary public representative and spokesperson of the exchange across APAC
- Represent the company at global and regional conferences, summits, panels, AMAs, and media interviews
- Communicate the company’s positioning, values, and ecosystem vision clearly, confidently, and professionally in public forums
- Maintain a professional and credible presence while safeguarding the company’s public image in high-visibility environments
2. Strategic Relationship Management
- Build, maintain, and strengthen senior-level relationships with key ecosystem stakeholders, including projects, public blockchains, institutions, media, and opinion leaders
- Engage in strategic dialogues that support long-term ecosystem alignment and brand credibility
- Participate in early-stage discussions around potential partnerships or initiatives without owning execution or commercial delivery
3. Brand Narrative Alignment
- Collaborate closely with Marketing, PR, and Communications teams to develop and refine the company’s external narrative and messaging framework
- Ensure consistency, accuracy, and message discipline across all external-facing communications
- Act as a frontline alignment point between internal leadership and external messaging
4. Industry Insight & Feedback
- Monitor trends across the crypto and Web3 landscape, including market dynamics, regulatory developments, and competitive positioning
- Capture frontline industry sentiment, feedback, and emerging signals from external engagements
- Provide structured insights and strategic feedback to senior management to support decision-making
Requirements
- 5+ years of experience in crypto, financial services, or technology-related industries
- Native-level English proficiency, with education and/or professional experience in an English-speaking environment
- Proven track record in external-facing leadership roles, such as industry spokesperson, brand representative, public affairs, communications, or ecosystem-facing positions
- Experience working closely with senior leadership, founders, or executive teams to align external messaging with company strategy
- Strong ability to communicate complex or sensitive topics clearly, accurately, and professionally to diverse external audiences
- Excellent executive presence, with strong verbal communication skills and confidence in front of cameras and live audiences
- Comfortable operating in high-visibility roles with frequent public exposure
- Willingness and flexibility to travel internationally on a regular basis
- Ability to work independently in a remote environment while maintaining strong alignment with internal stakeholders
What We Offer
- Executive-level business travel arrangements, including international flights and industry engagements
- Build Your Industry Profile & Long-Term Influence - Internal professional Marketing, PR, and Content teams to support the establishment and growth of a credible industry profile and long-term influence.
- A high-visibility platform within a rapidly growing, regulatory-aligned exchange to shape industry narratives and advance ecosystem development
Interested candidates please submit a detailed CV together with a recent professional photograph.
What do brand marketers do?
Brand marketers are responsible for developing and implementing marketing strategies and campaigns to promote a brand or product
This includes researching target audiences, identifying key messages and positioning, and developing promotional materials such as ads, social media posts, and websites
Brand marketers also work to build and maintain the reputation and image of the brand, often through public relations and customer service efforts
They may also be responsible for tracking and analyzing market trends, as well as measuring the effectiveness of marketing campaigns
Overall, the main responsibility of a brand marketer is to increase brand awareness and sales, and to create a positive perception of the brand among customers
This involves a combination of creative thinking, strategic planning, and data analysis.