Writer Jobs at Localcoin

ABOUT LOCALCOIN

At Localcoin, we aim to empower our customers to join the crypto economy by helping them buy, sell, and convert digital currencies. In addition to running North America’s largest Bitcoin ATM network, we offer an expanding product line that makes digital currencies far more accessible for crypto-enthusiasts in their communities.

We believe that the cryptocurrency space is one that rewards passion, creativity, innovation and those willing to challenge the status quo. As a member of our rapidly-growing team, you’ll join a talented, dynamic group of team members who will encourage you to learn, grow and thrive in your career every step of the way. So if you’re a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency and team connectivity, we look forward to hearing from you!

YOUR ROLE

As a Content Marketing & Digital Specialist you are a passionate writer and content creator—with a unique talent for producing both long and short-form content. You are constantly generating new ideas for engaging content across the marketing funnel. You're passionate about the audience; you’re a storyteller and you've proven to be an excellent project manager.

This position will report directly to our Product Marketing Manager and will be remote and will be based out of our head office in Toronto, Ontario.

YOUR IMPACT

• Lead and produce the creation process of high-quality content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, email campaigns, website, blog, sales material, product pages, landing pages, videos)
• Analyze the performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
• Conduct keyword research and trends to find opportunities to increase the visibility of the Localcoin website for discovery searches
• Assist in evolving our content strategy and work to identify new emerging content types and channels for the Canadian & US market
• Develop a monthly reporting cadence that demonstrates the full-funnel impact of content initiatives
• Conduct keyword and SEO research to optimize content
• Adhere to creative department and brand standards throughout the organization
• Ideate and create trade materials which include signage, presentations, sell sheets, media kits, etc.
• Lead the development and implementation of frameworks and tools to enable product marketing efficiencies and collaboration such as message testing, report plans, templatized marketing resources
• Develop creative product marketing strategies such as promotions, advertising and product launches

THIS IS YOU

• Experience in Content Marketing, preferably in a high-growth start-up or financial industry
• Experience in various content formats including written, video, audio, sponsored content, PR, social, PPT etc.
• Strong understanding of technical requirements of content deployment (Email delivery, SEO, Metadata, Accessibility standards, etc.)
• Extensive hands-on experience developing content strategies, managing content calendars, and copywriting
• Deep knowledge of SEO best practices, and experience working with SEO teams
• B2B Marketing Experience
• Knowledge and understanding of Adobe Creative Suite (Photoshop, Illustrator and InDesign, XD) and or other design softwares (Figma).
• Comfortable working on various projects

THIS IS NICE

• Basic understanding of HTML and web publishing
• Working knowledge of project management tools such as JIRA
• Previous work experience with using creative software, Figma, Canva, Prismic and/or other content management systems or web design tools

WHY YOU WILL LOVE WORKING AT LOCALCOIN!

Professional Development

We are a fast-growing company and as a result, there are ample opportunities for career growth and professional development when you join our team. From a transparent promotion structure and defined career paths to a wide range of learning and development opportunities, we do what it takes to invest in your career and help you hone your skills so you can grow alongside us!

Hybrid & Flexible Office Environment

We’re flexible on where you work — a lot of our team are fully or partially remote. If you’d prefer this approach, we run remote-friendly meetings. Prefer an office setting? We're set up for that, too! We just moved into a big, bright downtown space that you can access directly from the subway line (perfect for those particularly cold winter days). The office has it all: a rooftop terrace with an amazing view, a pool, a fully equipped gym with fitness classes (yes, a free membership! In-line with our other awesome health benefits), plus little perks like snacks and games that help to keep things light. The office is accessible (ramps, elevators and barrier-free washrooms) and we’re following all COVID-19 safety guidelines very carefully. We’d love to see you!

Events and Socials

Just because we are working remotely, does not mean we don’t know how to get together! When you join our team, you’ll enjoy everything from virtual company-wide teaching and training days, industry events, themed monthly Fri-YAY happy hours, virtual team events and much more!

Employee Discounts

All of our team members enjoy exclusive employee discounts at all of our cryptocurrency ATMs across North America.