Content Marketing Jobs in Web3
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About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role:
We’re looking for a creative, community-orientated individual to join our team. In this role, you will have a large impact to the Injective community, helping to build and foster global community growth through content marketing. Working as a core member of the marketing team, you will have hands-on experience bringing partner collaborations and product launches to life and will get first-hand knowledge on running integrated campaigns. As an early team member, you will help grow the Injective Labs brand and tone to help set its visibility and leadership within DeFi.
Responsibilities:
- Develop Injective Labs’ social media marketing strategy in collaboration with our marketing team
- Generate, edit, publish and share engaging daily and weekly content across multiple platforms
- Monitor web traffic metrics, delivering results on regular basis
- Work with external writers, content producers and community moderators to facilitate content creation that will include, but is not limited to, blogs, email newsletters, and how to videos
- Engage with the social media community as ambassador, evangelist, and educator
- Manage Injective community and community moderators
- Generate, analyze, and share reports on social media growth and engagement
- Manage social media budgets where applicable
- Social media guru with a deep interest in all things crypto
- Minimum of 2+ years experience as a Social Media Manager, preferably for a cryptocurrency or blockchain-based startup
- Personal or professional experience in Web3, DeFi, NFTs, DAO and marketplaces
- Energised by working in fast paced, start-up environment
- Hands on experience in content management across multiple platforms including Discord, Telegram and Twitter
- Excellent copywriting and communication skills
- Fluent written and spoken English
Nice to have:
- Marketing design skills
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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What does a content marketer do?
A content marketer is responsible for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience
The goal of a content marketer is to drive profitable customer action through the creation and distribution of content that educates, entertains, or inspires the target audience
Content marketers often work with a variety of content formats, including blog posts, social media posts, videos, podcasts, ebooks, and more
They may also be responsible for creating and managing a content calendar, researching and writing content, optimizing content for search engines, and measuring the effectiveness of their content through analytics
In addition to creating and distributing content, content marketers may also be responsible for developing and implementing content marketing strategies and campaigns, working with internal teams and external partners, and collaborating with other marketing professionals to ensure that content aligns with the overall marketing goals of the organization.