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Creative Design Lead


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Creative Design Lead

Singapore / UAE, Abu Dhabi / UAE, Dubai
Marketing – Marketing /
/ Remote

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Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

Based in the BINANCE global brand creative team, the Design Lead will be accountable for the control, creation and delivery of world-class creativity for BINANCE.

The purpose of this role is to help execute the Binance brand vision and provide design management for BAU, brand and product campaigns. 

An experienced creative, who can take the overall creative direction and help bring it to life through working with designers, editors and animators, overseeing and managing day to day creative work, brand and product campaigns, global, local, external vendor collaborations, motion, partnerships. Partner with other Business Units to lead briefs and projects from a creative point of view.

This is an exciting, dynamic, and varied Senior Design Management role focused on the development and delivery of brilliant brand creativity to support achievement of annual sales, customer growth and overall business goals.

Reporting to the Creative Director, the Head of Design will lead by example, direct and control a multi-skilled team of designers, motion graphic artists and creators to deliver all creative requirements for BINANCE globally.

Key Responsibilities:

    • BINANCE Design Management and delivery:
    • Working for the Global Creative Director to contribute to the development of the Brand and creative strategy for BINANCE Design, covering design, motion design, some art direction, campaigns, partnerships, email, social media, digital advertising, events and customer communications.
    • To ensure that the strategy is clearly documented and communicated to the design team
    • To control the timely delivery of creative design in-line with business goals and brand objectives, ensuring ‘best in class’ creative at all times.
    • To ensure that the team delivers compelling and differentiating 'on brand' creative for daily, weekly and seasonal brand, tactical and partnership campaigns, ensuring that they reflect the BINANCE brand >
    • Accountable for the management and timely delivery of creative design campaigns: Key visuals, campaign design, motion design, storyboards, landing pages, social media, events, email, digital advertising, local markets, localisation and strategic partnerships.
    • To be accountable for the quality of design outputs, identifying opportunities for continuous improvement. Motivating the creative designers to explore new avenues of design creation and bringing BINANCE’s creative design to new levels.
    • Support the acquisition and retention teams by ensuring the creation and delivery of effective and cost efficient brand design campaigns – generating brand love and engagement.
    • n conjunction with the internal partner teams, to learn from the performance of campaigns to continually improve and innovate.
    • Devise, propose and deliver a plan for creative asset creation, including graphics and motion design
    • Review and optimise all BINANCE creative on an ongoing basis
    • Innovate and maintain up to date knowledge of crypto, competitor landscape, branding and design trends and art direction.

    • Creative Operations & Finance:
    • Working with the Creative Director, Creative Operations Lead and wider Global Marketing, Product Marketing and Social Media teams to define and control 'creative team' processes, ensuring that they are efficient and integrated
    • To deputise (when required) for the Global Creative Director and cascade management reporting to the creative team: online campaign effectiveness and results across all marketing channels including SEO, email marketing and social media channels.
    • Working closely with Global and Local Marketing partners, ensuring a consistent and optimised approach to all activity. 
    • To help report, control and monitor the Creative Design budget.
    • To collaborate with the Brand Design Lead to produce ‘best in class’ >

    • Team and Relationship Management:
    • To manage on a day-to-day basis the designers and freelance design resources.
    • Working with the Global Creative Director to set performance objectives for the designers and perform performance reviews in line with business timelines.
    • To develop the designers, identifying development needs and training opportunities to ensure that the design team is operating optimally.
    • Build strong relationships with external suppliers
    • Together with the Production and Creative Operations Lead ensure that appropriate freelance resources are available when required.
    • Control, manage, coach and motivate the Designers.
    • To implement the Global Creative Director succession plans.
    • Maintain and develop strong relationships with other teams and business functions to help facilitate the BINANCE vision.
    • To develop the team’s creative and motion design knowledge and skills to ensure all creative is best in class.


    • Experienced Design professional with qualifications in graphic design, branding and digital design.
    • Minimum of 7 years experience in managing a creative team of designers, creatives, content creators.
    • Experience of development, objective setting and performance management.
    • Experience of working within a global business.
    • Experience working within a design team for a fast paced, high volume online business, delivering high quality creative assets.
    • Puts the brand and customer at the heart of the design development process.
    • Ability to control and manage to tight deadlines to ensure the timely delivery of daily, seasonal and project works.
    • Establishment of best practice processes- review, evaluation and definition.
    • Fluent in Adobe Creative Suite apps (Photoshop, Illustrator, After Effects) 
    • Experience of the end-to-end design process from concept, UI, html and build.
    • Basic understanding and familiarity of HTML and digital web design tools. (Figma)
    • A creative thinker and idea generator with a strong creative eye.
    • A passion and understanding of branding and design.
    • Great team player with strong interpersonal skills and emotional intelligence.
    • Numerate.
    • Experience in managing third party agencies to deliver results
    • Solid project management skills with a positive influential personality.
    • Experience of working with task management tools: Microsoft Word, Excel, Google Doc’s, Asana, etc
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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