Design Jobs in Web3

EarthDNA is seeking a talented UX Designer / Design Engineer (Design Tech) to lead the design and user experience for Project S.H.O.E.S., a groundbreaking AI-powered mobile platform that will transform how consumers interact with footwear sustainability and the EarthDNA website. This role combines innovative product design, technical implementation, and sustainability-focused thinking to create an intuitive mobile experience that makes complex AI technology accessible to everyday users.

You will be responsible for designing a mobile-first experience that enables consumers and industry to instantly scan, identify, and determine optimal paths for their footwear (resale, repair, or recycling) while making sustainability engaging and rewarding. This is a unique opportunity to shape a product that will directly impact environmental sustainability, potentially diverting 30% of footwear waste from landfills.

• Design the complete mobile application experience for iOS and Android platforms
• Ability to work with AI tools in the design process
• Create intuitive user flows for core features
• Develop dark mode and light mode interfaces optimized for battery efficiency
• Design gamification elements to drive user engagement and retention
• Create visual representations of complex data (pricing trends, environmental impact, material recovery value)

• Establish a comprehensive design system ensuring consistency across all touchpoints
• Create reusable component libraries for rapid feature development
• Define typography, color palettes, spacing systems, and interaction patterns
• Document design principles and guidelines for engineering handoff
• Ensure accessibility compliance (WCAG 2.1 AA standards)

• Conduct user research with target demographics (Massachusetts consumers, retailers)
• Design and facilitate usability testing sessions for MVP and beta releases
• Analyze feedback from 1,000+ beta users and 25 retail partners
• Create user personas and journey maps for different stakeholder groups
• Iterate designs based on quantitative and qualitative feedback

• Collaborate with engineering team to ensure feasible implementations
• Create responsive designs optimized for mobile performance (<100ms response times)
• Design camera viewfinder overlays and AR guidance for shoe scanning
• Prototype micro-interactions and animations using tools like Framer or Principle
• Work within technical constraints (mobile AI processing, edge computing limitations)

• Design compelling visualizations for environmental impact metrics
• Create engaging ways to display: CO2 emissions avoided, Materials recovered, Economic value unlocked Community impact scores
• Develop reward/incentive interfaces that motivate sustainable behavior
• Design educational content that makes circular economy concepts accessible

• Partner with AI/ML engineers to understand model capabilities and limitations
• Work with data scientists to visualize complex analytics (ValueLens™ predictions)
• Collaborate with sustainability experts to accurately represent environmental data
• Coordinate with brand partners (New Balance, Vibram) on co-branding opportunities
• Support marketing team with app store assets and promotional materials

• 4+ years of UX/UI design experience with focus on mobile applications and website
• Strong portfolio demonstrating B2B or consumer-facing mobile app design
• Proven experience with camera-based or AR/computer vision interfaces
• Expertise in design tools (Figma)
• Experience with prototyping tools (Framer, Principle, ProtoPie)
• Understanding of mobile platform guidelines (iOS Human Interface Guidelines, Material Design)
• Experience designing for technical/complex products made simple for consumers

• Familiarity with mobile development constraints and best practices
• Basic understanding of AI/ML capabilities and limitations
• Experience working with engineering teams in agile environments
• Knowledge of responsive design and performance optimization
• Understanding of accessibility standards and inclusive design

• Strong problem-solving skills with user-centered approach
• Ability to balance business goals, technical constraints, and user needs
• Experience with data visualization and information architecture
• Portfolio showing work that simplifies complex processes
• Demonstrated ability to design for behavior change

• Experience with sustainability, circular economy, or environmental tech products
• Background in fashion, retail, or e-commerce platforms
• Experience designing gamification systems or reward mechanisms
• Knowledge of marketplace/two-sided platform design patterns
• Familiarity with blockchain/NFT/digital twin concepts
• Experience with design engineering (HTML/CSS/JavaScript implementation)
• Previous work on products serving diverse demographics
• Experience with products that reached 100,000+ users

EarthDNA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.