Non Tech Web3 Jobs in Abu Dhabi, United Arab Emirates

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Global Lifecycle Marketing Lead


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Global Lifecycle Marketing Lead

Asia / UAE, Abu Dhabi / UAE, Dubai
Marketing – Marketing /

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Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange.
Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.

If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.

We are seeking a highly experienced Lifecycle Marketing Specialist to manage and collaborate with teams and oversee regional lifecycle marketing campaigns. The right candidate will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to regional team members while reporting to the global team.


    • Directly own the regional lifecycle marketing strategies in collaboration with the local and global teams by bringing and executing new ideas and solutions to increase activation and retention  
    • Have a strong understanding of CRM channels, such as email, app push notifications, and other product interfaces to engage users
    • Good understanding of other channels such as acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
    • Utilise a growth hacking mindset to resolve conversion funnel issues and achieve incremental results
    • Collaborate with regional teams, data, design, content, and other marketing verticals to launch and scale successful campaigns
    • Implement data-driven optimization based on insights from internal data and external market conditions
    • Support the Growth Marketing Lead in building the strategic function


    • Proven experience in stakeholder management, collaboration, and the development of successful global and regional lifecycle marketing campaigns
    • At least 8 years of experience in lifecycle marketing/ strategy, preferably in an online industry and in a global remote company
    • Multichannel marketing expertise, with a focus on product-led growth marketingIn-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies
    • Knowledge and experiences in using marketing automation platforms/ tools
    • Exceptional logical thinking and data-driven decision-making abilities
    • Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points
    • Fluent in both written and spoken English
    • Able to work remotely and efficiently with global teams
Working at Binance
• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities
• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless
• Tackle fast-paced, challenging and unique projects
• Work in a truly global organization, with international teams and a flat organizational structure
• Competitive salary and benefits
• Flexible working hours, remote-first, and casual work attire

Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth.

Apply today to be a part of the Web3 revolution!

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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