National Hockey League (NHL) is hiring a
Web3 Director, Innovation & Business Development

Compensation: $140k - $160k

Location: NY New York US


Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. With more than 600 employees across offices in New York, Toronto and Montreal, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


The NHL is the premier professional ice hockey league in the world, with 32 member Clubs vying for the most cherished and historic trophy in sports – the Stanley Cup®. For over 100 years the NHL has entertained fans with dazzling displays of skill, teamwork, heartache, and triumph.

We are seeking a Director to join the NHL’s Innovation team to develop strategies, identify new business opportunities, and implement technology-driven solutions to grow the game of hockey by enhancing the fan experience, improving the game on the ice, and generating incremental revenue for the League and the NHL ecosystem overall.

This position requires a combination of business development, project management, revenue generation, and execution capabilities. The ideal candidate will be a strategic thinker with excellent problem solving and communication skills with a passion for the intersection of sports and technology. This is an exciting new opportunity to shape the future of NHL and collaborate across the entire organization.

Essential Duties And Responsibilities

  • Participate in the development of new tech initiatives including but not limited to new in-arena experiences, alternative camera views and video, NFT and blockchain, mixed reality content and experiences, digitally enhanced dasherboards, dynamic advertising, gambling, gaming, enhanced stats, metaverse, web3, and more
  • Provide research, modeling, and advance prospecting activities necessary to identify, diligence, and execute innovation opportunities for the League
  • Identify and monitor emerging trends and new technologies in the sports and entertainment industry
  • Collaborate with NHL executives to develop League business models associated with emerging platforms and League strategic initiatives
  • Direct Innovation opportunity identification and prioritization across League departments and Clubs
  • Work closely with strategic partners, vendors, and Clubs, as necessary, on development of leaguewide program deployments
  • Support the negotiation and drafting of partnership agreements
  • Project manage development teams, vendors, and internal resources linked to program delivery
  • Participate in the drafting of new Club regulation
  • Develop and communicate findings and analysis in executive-level presentations


  • 7+ years of professional experience, preferably at a strategy consulting firm, major media company, or technology company
  • Experience working as part of a team focused on delivering tier 1 products and firm understanding of cross-functional development projects
  • Experience in testing and trialing new and emerging technologies
  • Interest in tech systems and their intersection with the sports and entertainment experience
  • Understanding of and experience developing revenue opportunities across multiple revenue streams including advertising and sponsorship, direct to consumer, ticketing, and media rights
  • Excellent interpersonal, communication, and presentation skills; Success in building strong working relationships with senior executives both inside and outside the organization
  • Comfort juggling multiple projects, prioritizing stakeholder needs, and working under tight deadlines
  • Ability to provide scaled revenue projections and data analysis
  • Proactive, self-starter who can work independently within set objectives
  • Ability to travel to testing sites, vendor locations, and NHL events

Education And/Or Experience

  • Bachelor’s degree in Business, Economics, Statistics, Mathematics, Engineering, or related field from accredited 4-year college or university
  • MBA or other advanced degree preferred but not required

The NHL offers U.S. regular, full-time employees:

Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.

Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.

NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.



Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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Apply now:

Compensation: $140k - $160k

Location: NY New York US

Benefits: Pto, 401k, Vision Insurance, Medical Insurance

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