Superstate is hiring a Web3 Public Relations & Communications Lead
Compensation: $90k - $99k estimated
Location: New York City
Public Relations & Communications Lead
New York City
Marketing /
Full-Time /
On-site
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Superstate is entering an exciting new phase of growth, and we’re seeking a PR & Communications Lead to own our media strategy and help shape how the world understands modern, on-chain capital markets.
This role combines strategic oversight with hands-on execution. You’ll lead Superstate’s media presence across top-tier financial, business, and crypto outlets while also writing, pitching, and securing coverage yourself. You’ll help develop narratives that connect traditional finance with the crypto economy and explore creative channels such as broadcast, podcasts, and op-eds to amplify our story.
You’ll work closely with leadership to refine positioning and manage press relationships while collaborating with marketing and business development on key initiatives. It’s an opportunity for an experienced communicator to take ownership of a growing function, build high-impact relationships, and directly shape how Superstate shows up in the market.
We move fast and operate in a high-performance environment, so this role is perfect for someone who combines strategic judgment with executional precision, a creative, adaptable communicator who can both think big and deliver at startup speed.
PR & Media Relations Responsibilities
- Own and execute Superstate’s press strategy across finance, business, and crypto outlets to drive consistent, high-quality coverage.
- Build and maintain relationships with journalists, producers, and analysts; lead on-background calls and coordinate clear, compelling briefings.
- Develop and refine pitches, media lists, embargo plans, and briefing materials; manage workflows from outreach through placement.
- Write and edit press materials (releases, op-eds, blogs, explainers, and leadership quotes) with precision and clarity.
- Translate complex financial and blockchain concepts into accessible language for investors, bankers, and regulators.
- Drive timely newsjacking, crafting reactive commentary and securing quick placements.
- Collaborate with partners (issuers, protocols, exchanges) to align messaging and timelines.
- Support narrative consistency across channels by working with the content and social team on clear, accurate positioning.
- Manage PR agencies and freelancers, ensuring quality and on-time deliverables.
- Think creatively about placement strategy, exploring non-traditional opportunities and bridging the gap between crypto and Wall Street audiences.
Event & Speaker Programming Responsibilities
- Plan and execute press dinners, roundtables, and background sessions with high-caliber reporters and partners.
- Support speaker placement and event programming, from submissions to prep and coordination.
- Stay externally active in NYC: industry events, newsroom visits, and relationship building.
- Keep teams aligned through clear timelines, prep docs, and concise recaps.
Content Strategy & Creation Responsibilities
- Partner with the Head of Marketing to develop and execute content that advances Superstate’s narratives and business goals.
- Write and edit long-form materials (blogs, newsletters, and op-eds) that build thought leadership and educate the market.
- Maintain a consistent brand voice and tone across all external communications.
- Provide messaging guidance to the social team to ensure alignment (not day-to-day management).
- Be ready to roll up your sleeves and contribute directly to content when needed.
What We are Looking For
- 8-10 years in PR or communications (agency or in-house); fintech, TradFi, or tokenization experience strongly preferred.
- Exceptional writer and storyteller able to simplify complex financial and crypto concepts into clear, compelling narratives.
- Strong organizational skills and the ability to balance strategic thinking with hands-on execution.
- Comfortable leading on-background calls and discussing nuanced product or regulatory topics with professionalism.
- Deep understanding of either traditional finance or crypto/tokenization (both ideal, one essential).
- Collaborative and proactive: ready to jump in wherever needed, supporting campaigns, refining materials, or helping develop narratives.
- Thrives in a fast-moving environment; operates with urgency, flexibility, and precision.
- Balances speed and quality, delivering excellent work without overprocessing.
- Startup mentality: organized, adaptable, and willing to roll up sleeves when priorities shift.
- Comfortable working off-hours during launches or major news cycles when coverage demands it.
Why Join Superstate
- Work at the forefront of tokenized finance with a team of experienced TradFi and DeFi operators.
- Be part of a startup where your impact is felt, and your ideas help shape the company.
- Operate in a fast-paced, dynamic environment where no two days are the same.
- Competitive compensation and benefits.
- If you’re excited about helping shape the future of tokenized investing and thrive in an environment where execution speed and adaptability matter, we’d love to hear from you!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Compensation: $90k - $99k estimated
Location: New York City
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