Mobile Jobs at OKEx

Who We Are:

Okcoin is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. Okcoin is a globally licensed exchange with offices in San Francisco, Malta, Hong Kong, and Singapore. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.

About the Opportunity:

We’re seeking a talented and passionate Mobile Marketing Manager to join our Growth team. Candidates should be experienced, but willing to collaborate, adapt and learn. We’re a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we’re driving improvements to our products, user experiences and engagement.

What You’ll Be Doing:

Develop, manage, and optimize Twitter ad campaigns across multiple regions/cultures
Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
Manage targeting and segmentation for each campaign
Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
Monitor daily program automations and data processes; troubleshooting when necessary
Report on significant learnings and present the impact of significant findings to leadership

What We Look For In You:

3+ years of mobile user acquisition experience ideally in the fintech space
2+ years of App Store optimization experience
Solid project management skills and the ability to manage multiple priorities and deadlines
Experience with Twitter ad campaigns
Understanding of fundamental mobile KPIs and optimization methods to improve performance through data analysis and segmentation
Experience creating personalized customer lifecycle journeys on mobile
Experience with AB Testing, experiment development and reporting presentation

Nice to Haves:

Bilingual in Mandarin/English
Crypto experience or a willingness to learn

OKEx Statement:

OKEx is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.