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Product Marketing Manager web3 NFTs RemoteFirst or Remote Option

$45k - $67k est.

This job is closed

who we are:

We are re-inventing entertainment technology for the metaverse era, powering the convergence of AI-driven optimization tech with on-chain and off-chain apps, economies and markets.

By performing trillions of ML calculations per day, wappier’s AI engine models, predicts, and influences each consumer’s behavior in real-time.

Game publishers can maximize revenue optimization and engagement through our AI-powered product stack, and quickly expand their offering through our NFT SaaS Platform.

NFT publishers and Crypto marketplaces can leverage wappier’s AI-driven optimization technologies to materially increase their revenues.

wappier was founded in 2017 and has grown to a team of 105, with 70% of the company in engineering and data science roles. With revenues more than doubling each year for the past 5 years and trusted by more than 1/3 of the top global app companies, wappier is free cash flow positive and expects to reach 200 people by Q4 2022.

Come grow with us !

what we are looking for:

We are looking for an energetic and self-motivated Product Marketing Manager, web3 & NFTs, reporting to VP of Marketing, to create and lead innovative product marketing strategies and tactics to help drive a high global adoption and significant growth of wappier’s NFT product suite.


  • Understand the product roadmap & strategy and turn technical details of the products into customers’ benefits.
  • Understand the competitive landscape and the web3 market overall, be an expert on competitors’ positioning and create a solid market segmentation for each product offering.
  • Identify target audiences, effectively position wappier’s NFT product suite, and craft strong, compelling, and consistent messaging that resonates to different audiences.
  • Develop 360° multi-channel marketing campaigns driving awareness, engagement, and product adoption.
  • Work closely with design, content, digital and product to execute strategies.
  • Assess the effectiveness of the marketing programs and suggest required changes.
  • Develop sales enablement tools that support the selling process of wappier’s products.
  • Conceptualize and work with content and design to create product and solution selling content for different platforms, channels, audiences.
  • Conduct market research using different internal and external tools and extract key insights for future marketing plans and go-to-market strategies.

  • Degree in marketing, communications, or business
  • 5+ years of professional experience working in SaaS product marketing or B2B martech product marketing management
  • Good understanding of the web3 & NFT space
  • Experience in crypto is a plus
  • Excellent use of English Language
  • Excellent verbal and written communication skills and acute attention to detail
  • Entrepreneurial spirit and proven ability to deliver in a fast-paced environment
  • Strong interpersonal skills, team-player

the ideal candidate will also have:

  • High energy and passion for the web3 industry
  • Be a team player, self- motivated and results - oriented
  • Be able to work effectively in a multinational environment
  • Have strong service orientation
  • Have a high degree of personal accountability and integrity

At wappier we are growing our team with the vision of having top performers who contribute directly to the growth of the company.

We offer:

  1. Competitive Salary & Stock option incentive plan
  2. Remote & Hybrid Work setup ((#LI-Hybrid)
  3. Annual training budget allocated to certifications and courses of your choice
  4. Employee Assistance Programs (EAP)
  5. Private health insurance plan for you and your family
  6. A buddy to support you with your onboarding
  7. Employee referral bonus scheme, marriage and baby bonus scheme
  8. Wellbeing & team building programs (yoga, tennis, football)
  9. Birthday day off
  10. Opportunity to work alongside experienced people with deep knowledge in software engineering who are always eager to mentor.
  11. Casual, modern working environment

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business needs