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Core Experience & AI Product Manager
Asia / Hong Kong / Taiwan, Taipei / Kuala Lumpur
Product & Design – Product /
Full-time: Remote /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.
Responsibilities
- Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages — including general site operations, compliance tracking, localization, and content display configuration.
- Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
- Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
- Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
- Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
- Define success metrics, run experiments, and iterate based on data — apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.
Requirements
- 5–10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70–80% experience match is expected — willingness to learn and adapt is essential.
- Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
- Strong analytical and data-driven mindset — can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
- Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
- Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
- Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a product manager in web3 do?
A product manager in web3, also known as a decentralized web or web3, is responsible for overseeing the development and strategy of a product or service that is built on top of a decentralized network, such as a blockchain
This type of product manager typically works with cross-functional teams, including developers, designers, and business stakeholders, to identify and prioritize product features and roadmaps
They also play a key role in defining the product vision and ensuring that it aligns with the broader goals of the organization
Some specific responsibilities of a product manager in web3 may include:
- Developing a deep understanding of decentralized technologies, such as blockchain and distributed ledger systems, and how they can be used to create value for customers.
- Working with engineers and designers to identify and prioritize product features and roadmaps, and ensure that they align with the overall product vision.
- Collaborating with business stakeholders, such as marketing, sales, and operations teams, to understand customer needs and develop strategies for meeting them.
- Monitoring market trends and competitors to identify opportunities for innovation and growth.
- Communicating product plans and progress to stakeholders, including executives and investors.
- Managing the product development process, including coordinating the work of cross-functional teams and ensuring that projects are delivered on time and on budget.