Marketing Web3 Jobs in Bangalore, India

Pillow exists to accelerate economic opportunities for everyone. We believe that digital assets and tokenisation of economies using the power of blockchain will accelerate this outcome. Digital assets make access to economic services borderless, cheap, and transparent.

Our mission is to become the default home for digital assets across emerging markets. This mission has enabled us to solve real financial challenges in markets such as India and Nigeria for thousands of people.

Pillow is backed and trusted by reputed investors including Accel, Elevation Capital, Quona, Jump Capital and others, who have collectively invested over $21mn across our Seed and Series A rounds, additionally bringing expertise in fintech, crypto, and consumer product building.

Pillow’s stellar team members operate on a high degree of freedom and ownership. We believe in setting a fair, transparent, performance-driven culture that incentivises you to be your best.

what you will do?

• You will be responsible for leading the overall Performance Marketing charter across all our focus markets. This includes:
• Planning the right channel mix for performance marketing, including budgets
• Setting up campaigns in line with budgets & goals
• Rapid experimentation & optimization of campaigns across various levers
• Deep analytics of campaign and funnel data to identify improvement opportunities

Who you are?

• 3-5 years of experience in leading performance marketing for a company, startup or an agency
• Experience in running ad campaigns across Meta, Google, DSPs & affiliate channels
• Experience in analytics and data backed optimizations
• Are okay to work with cross-functional teams like design, copy, product, tech etc.
• Are driven to set up a performance marketing function from 0-1 and see it scale