Kraken is hiring a

Web3 Creative Project Manager - Performance Marketing

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

The performance marketing team owns the end-to-end creative and media strategy and execution of user acquisition campaigns globally in support of Kraken’s growth objectives.

Reporting to the Sr Director, Paid Marketing, we are looking for a highly organized, proactive Project Manager to support Kraken’s Performance Marketing team - someone who can bring structure without slowing us down, and elevate the quality of what we ship.

Our team supports all product “pods” at Kraken — including Earn, Margin, Futures, Krak, Equities, and more. That means we’re constantly launching and scaling:

• Evergreen campaigns

• New product launches

• Promotions

• Seasonal initiatives

• Cross-functional growth experiments

We’re a small, fast-moving team operating across multiple products, regions and timelines — and we need someone to bring structure, prioritization, and clarity to everything we’re building.

This is a fully remote position.

The opportunity

Project & Pipeline Management

• Own tracking of all ongoing performance creative and campaign initiatives across pods

• Manage timelines across product launches, promos, and evergreen campaigns

• Help prioritize what ships when, based on launch calendars and growth impact

• Ensure we always have a healthy evergreen creative pipeline

Cross-Functional Coordination

• Act as the bridge between Performance Marketing and:

  • Product Marketing Managers (PMMs)

  • Pod leads

  • Regional growth leads

  • Brand & Design teams

• Keep the performance design queue organized and moving

• Ensure briefs are clear, complete, and actionable before entering design

Design & Creative QA

• Serve as a sounding board for performance creatives

• QA assets before launch — flagging:

  • Messaging clarity

  • Visual hierarchy

  • Performance-readiness (hook strength, thumbstop quality, format best practices)

• Provide feedback to sharpen and elevate creative output

• Ideally bring both performance marketing and design intuition

Strategic Organization

• Identify bottlenecks and process gaps

• Help standardize briefing and launch workflows

• Improve visibility across initiatives and campaign status

• Balance short-term launches with long-term creative scaling

Skills you should HODL

• Strong project management experience in a fast-paced marketing or growth team

• Experience working with performance marketing teams (paid social, search, display, etc.)

• Deep understanding of creative production workflows

• Strong design eye and ability to give constructive creative feedback

• Ability to prioritize competing initiatives across multiple stakeholders

• Comfortable working across multiple product verticals simultaneously

• Highly organized, detail-oriented, and proactive

• Strong communicator — able to push back and drive alignment when needed

• Proficiency or strong interest in leveraging AI to optimize project work flows

Nice to haves

• Experience in performance marketing, growth, or creative production

• Experience working closely with designers

• Crypto / fintech familiarity is a plus

• Comfortable operating in ambiguity and high-growth environments

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work->

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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