Supermind is hiring a Marketing associate/Lead for a Blockchain intelligence startup - Shadow leadership role. at Supermind
Compensation: $57k - $18k
Location: Karnataka Bengaluru India
*This is a full time role. Please do not apply if you have substantial commitments, incl. Academic. *
This role is not a content calendar and executing the content via socials - but a lot more strategic in nature. Please also read the generic note above about the company and product and access if this is the right fit for you.
Role ++
Supermind is a young startup in Zero to one phase, and you along with the founders and rest of founding team will play a pivotal role in getting it off the ground. In this role, you will also work with seasoned leaders (Think CMO’s , Growth & Marketing heads) of other companies that the founders will work together with.
You will support the marketing plan towards go to market in particular the following
- Planning the goals together with the founding team
- Owning up the subsequent version of website messaging, positioning etc
- Planning the themes, sourcing people/content writers, working with the graphic designers to execute the same
- Being able to recommend and provide inputs the strategic direction and product roadmap
- Competitive analysis of the complementary products - and finding innovative ways to amplify our reach as a company
- Ideal customer persona research
- Content strategy and execution of the same
- Working towards on the distribution strategy, channel mix, goal setting
- Running a lot of lens A/B experiments to help us accelerate the pace of product feedback and product market fit.
- Planning end to end for events - online, offline, hackathons towards our target audience
- Speaking to, activating & influencing crypto infleuers in US markets, planning media coverage - all of this in innovative and mindfully frugal ways
*Overall attributes *
- Experience in startups / MBA is an asset, though what we look for the range & depth of thinking & problem solving.
- Ability to understand & interpret the “ask behind the ask” - to be able to define the “ask itself” when given a HL problem statement such as “Come up with a content strategy for GTM/ organic community pull” - See also problem statements below.
- Strong communication skills , commitment and a drive to learn
- Great Organization skills and helping organize the team you support.
- Ability to analyze any generic problem statement, put structure and focus on the most important parts first.
- Great at generic problem solving, ability to shadow and orchestrate the conversations on behalf of the founding team.
- Able to apply similar learnings to different problems
- Ability to work with little direction, make most of your mentor’s time, ability to understand when you are stuck and need help
- Very strongly entrepreneurial, committed and biased for action.
- Any broad Bachelors stream helps - but what matters most is the sheer hunger to learn, take feedback as a gift, and wanting to outdo yourself.
- An understanding of the crypto space is an asset, though not mandatory
Broad Academic background
- A deep problem solving mindset
- Strong generalist and well managed to context switch between multiple tasks
- A mix of formal/ informal mathematical, economics, research & analysis background preferred
*Screening process *
Unless you have previous work-ex in Blockchain marketing, expect to get a take home assignment (depending on the role) . You would get upto 5 days to submit the assignment. While applying - please summit the outcomes / body of work that you have delivered at your previous experiences.
Supermind focuses on Enterprise Software, Blockchains, and Blockchain / Cryptocurrency. Their company has offices in Bengaluru. They have a small team that's between 1-10 employees.
You can view their website at https://supermind.substack.com/p/introducing-supermind
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