MachineFi Lab is hiring a

Web3 Social Media Lead

Here at MachineFi Lab, we’re building tomorrow’s internet today and powering the new reward economy by creating a fairer / safer / and more rewarding internet of things! MachineFi is a new paradigm that underpins the future Web3 machine economy, where machine resources, services, and intelligence can be monetized/financialized to deliver value, control, and ownership to everyday people and businesses, not centralized corporations. If you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi is for you.

We are looking for a candidate who is passionate about Social Media, you live and breathe it every day, you will not only be on top of every social media trend, you will be shaping new trends for others to follow. Working at a web3 company means every day is full of change, as every day always seems to bring a new exciting development… so you will love working in an environment packed full of variety.

You will be a master in the art of engagement, with an ability to unlock even the most difficult community members, because your super creative and captivating content can always trigger a positive response. So, you will possess the ability to think both creatively and analytically. Your duties will include producing, publishing and evaluating social media across all of IoTeX’s entire suite of brands. You will love coming up with, and sharing the latest, coolest and most exciting social media ideas. 

As well as being super creative, you will use analytics in the formulation of our social strategy as you will continually improve our content performance. You will never let an idea rest, you will continually look to fast-forward our social media presence and you will rapidly grow our reach and engagements across every social channel.

Social Media Lead Responsibilities:

• Develop creative and engaging social media strategies.
• Work with Marketing and Content teams to synchronize all outgoing marketing activities.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Twitter, Instagram, and YouTube, adapting content to suit different channels.
• Oversee, plan and deliver content across different platforms using scheduling tools.
• Create engaging multimedia content (and/or outsource this effectively) across multiple platforms.
• Develop, launch and manage new campaigns and competitions that promote the entire suite of IoTeX brands.
• Form key relationships with influencers across the social media platforms.
• Manage and facilitate social media communities by starting discussions and  responding to social media posts.
• Undertake ongoing audience research, integrate that research into the wider audience research being conducted by the marketing team.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity.
• Analyze competitor activity.
• Recommend improvements to increase performance.
• Set targets to increase brand awareness and increase customer engagement.
• Manage, motivate and coach junior staff such as social media executives or assistants.
• Manage a budget for social media activities.
• Educate other staff on the use of social media and promote its use within your company (in-house roles).

Social Media Lead Requirements:

• Bachelor's degree in communications, journalism, English or related field.
• 4+ years agency experience or in a similar role.
• Proven Managerial Skills and experience.
• A proven record of innovation within the social media space 
• Exceptional written and verbal communication skills.
• A real creative edge. 
• Strong Design Skills and high standard of design software mastery.
• Mastery of  social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.
• Ability to be a team player.

Remote First

Full Time

Founded by a global team of research scientists and top engineers, these disruptors have a restless thirst for innovation…  Building on this, MachineFi Lab has rapidly expanded its team, adding industry-leading talent who were compelled to join the revolution. So, if you’re a maverick, a digital renegade, one of those who say no to the status quo, a person crazy enough to think you can change the world, then MachineFi Lab is for you.