Social Media Jobs in Web3

Who we are  There are millions of virtual worlds people visit every day to play games, socialise, and collaborate. Today, most of those worlds are closed and disconnected walled gardens. We are on a mission to build bridges between virtual worlds. Product Ready Player Me is a cross-game avatar platform for developers, players, and content creators. We give players an avatar that travels with them across thousands of experiences and becomes their virtual identity. For game developers, we are an end-to-end avatar system that saves development time and helps them monetize better. Our avatar tools are used by 9000+ games, apps, and leading brands.Built by Ready Player Me, PlayerZero is an avatar collectible platform that lets users create, customize, and evolve their digital identities across games, social media, and collectibles marketplaces. Our mission is to provide users with a singular, consistent identity that seamlessly integrates across multiple games and virtual worlds, enhanced by digital collectibles that enable avatars to grow and level up.Our vision is to build bridges between virtual worlds, creating a truly interconnected experience for users. PlayerZero combines cutting-edge avatar technology, the cultural relevance of digital collectibles, and a commitment to an open, decentralized network of virtual worlds to shape the future of digital identity.  Present and future We’ve worked on avatar interoperability for years, have 4K+ companies using our tech, and have raised $72M from top investors — including Andreessen Horowitz (a16z), Plural, David Baszucki (co-founder of Roblox), Justin Kan (co-founder of Twitch), Sebastian Knutsson and Riccardo Zacconi (King Games co-founders), Konvoy Ventures, Endeavor, and Samsung Next, among many others. Our team has built avatar systems for companies like Tencent, Huawei, HTC, and Verizon since 2014. We are working with well-known brands like Warner Bros, Adidas, Tommy Hilfiger, Dior, New Balance, and RTFKT.With more than 9,000 developers and millions of users, Ready Player Me is the world's leading avatar platform.Join us on this exciting journey and play a key role in shaping the future of self-representation in games and virtual experiences while building bridges between virtual worlds. About you: We’re looking for a creative and strategy-driven Social Media Manager to shape the voice of PlayerZero and Ready Player Me across X, Warpcast, Discord, Instagram, TikTok, and YouTube. You’ll lead our content and engagement strategy—crafting bold narratives, building cultural relevance, and generating buzz around key drops and updates. You’re fluent in internet culture, obsessed with storytelling, and passionate about connecting with Web3 collectors and gaming communities. You’ll turn our channels into high-impact platforms that drive brand recognition and grow a loyal following.   Your daily adventures will include:

Own and shape our social strategy. You’ll lead the content roadmap across X, Warpcast, Discord, Instagram, TikTok, and YouTube—aligning campaigns with product drops, cultural moments, and community buzz. Craft tailored content for every platform. You’ll design channel-native strategies that hit the right tone, format, and timing—whether it’s a meme, an announcement, or a deep-dive thread. Bring ideas to life with creative partners. You’ll work with a crew of video editors, designers, and meme artists to produce scroll-stopping content that resonates with our collector and gaming audiences. Set and protect our brand voice. You’ll own voice and tone guidelines, making sure everything we post feels fresh, bold, and unmistakably PlayerZero. Engage with our community in real time. You’ll monitor and respond across channels—especially X and Discord—building authentic connections and surfacing feedback that shapes what we build next. Run social-led campaigns. From AMAs to collabs and giveaways, you’ll launch activations that grow our audience, spark conversations, and get people talking. Grow our ambassador and KOL network. You’ll build and scale relationships with creators, power users, and influencers—managing budgets and tracking ROI on collabs. Learn fast, optimize faster. You’ll dig into metrics, understand what’s working, and adapt quickly—always staying ahead of culture and platform shifts.

What you bring:

Social media native. You live and breathe social platforms—creating native content, riding the algorithm, and turning scrolls into follows across every major platform. Web3 & gaming fluency. You speak the language of digital collectors and gamers. Memecoins? Loot drops? You're already in the thread. Community instincts. You don’t just post—you connect. You’ve got a radar for emerging voices, a knack for turning users into superfans, and the patience to build trust one reply at a time. KOL & influencer savvy. You know how to find, onboard, and grow relationships with creators. You’ve managed ambassador programs and kept everyone aligned on goals and hype. Strong creative chops. You’ve led or collaborated with creatives across motion, video, and design to produce standout content. You know what good looks like—and how to get it shipped. Copy that clicks. You can write sharp, channel-native copy that informs, engages, or entertains. Performance-driven approach. You track what works, adjust what doesn’t, and always push for better numbers and better storytelling. Proven track record. You’ve grown social accounts, driven community engagement, and helped brands go from unknown to unavoidable. 4+ years experience. You’ve been deep in social media roles, ideally in Web3, gaming, or internet-native brands. Comfort with chaos (and opportunity). You thrive in fast-paced, experimental environments where no two weeks look the same—and you bring structure where it counts.

  As a bonus, it would be awesome if you:

Have a strong interest in avatars and digital identity. You’re excited about how people express themselves online and how identity is evolving across digital spaces. Have launched NFT collections. You’ve been part of bringing a collection to life—from planning and storytelling to mint day and community engagement. Are curious about cross-game possibilities. You follow how avatars and assets can move between virtual worlds and believe in a more connected gaming future. Have worked in a fast-paced startup environment. You thrive in ambiguity, move fast, and know how to prioritize when everything is urgent.

  Why you’ll love it here: 🌏 Work as a remote-first team anywhere in the world, or join us in our hubs in Tallinn or Barcelona. We currently have team members across 14 countries. 📚 Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget.💤 Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge. ⚡ Boost your wellbeing with our recharging budget, nurturing both your physical and mental health. ✈️ Biannual company retreats and team gatherings in our hubs; our Summer Days are legendary. 🕟 Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance. 📈 Competitive salary with equity options. What’s life like at Ready Player Me? At Ready Player Me, expect to make an impact and be part of an ambitious, passionate, collaborative, and caring team. We're here to do the best work of our lives and build a digital future we can be proud of. Our focus is on working together to craft outstanding experiences for our users — staying at the forefront of change, creativity, and innovation. We are a trusted partner, and we continuously strive to learn together. We aim to be smarter, bolder, and more curious tomorrow than we are today. Also, check out our values.Didn't find what you're looking for? Write us [email protected]