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DeFi Marketing Lead

Synthr Ou
$10k - $14k

This job is closed

[Please include resume in your submission for consideration]

About Synthr

Powering capital-efficient and secure cross-chain transfer of value using highly solvent and omnichain synthetic assets, making bridges obsolete.

About the Role

We are looking for a Marketing Lead who will play a pivotal role in shaping and executing our marketing strategies to drive brand awareness, user acquisition, and business growth.

Key Responsibilities

  • Develop and Execute Marketing Strategies: Design and implement comprehensive marketing strategies aligned with company objectives, leveraging AI and Web 3 technologies to reach target audiences effectively.
  • Brand Building: Lead efforts to enhance brand visibility and positioning, crafting compelling narratives that highlight our unique value proposition in the market.
  • Content Creation: Oversee the creation of engaging content across various channels, including website, blog, social media, and multimedia platforms, to drive audience engagement and thought leadership.
  • Digital Marketing: Drive digital marketing campaigns utilizing SEO, SEM, email marketing, and social media advertising to generate leads and conversions.
  • Community Engagement: Foster an active and vibrant community around our products and services, engaging with users, partners, and industry stakeholders through forums, events, and online communities.
  • Market Research: Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities for innovation, informing product development and marketing strategies.
  • Analytics and Performance Tracking: Monitor and analyze marketing metrics and KPIs to evaluate campaign performance, optimize strategies, and drive continuous improvement.
  • Cross-Functional Collaboration: Collaborate closely with product development, sales, and other teams to ensure alignment of marketing initiatives with overall business objectives and product roadmap.

    Minimum Requirements
    • Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
    • 2+ years of marketing experience in web3, with a track record of driving successful marketing campaigns and initiatives.
    • Deep understanding of DeFi space
    • Strong analytical skills and proficiency in marketing analytics tools and platforms.
    • Excellent communication and storytelling abilities, with the capacity to distill complex concepts into clear and compelling messages.
    • Creative thinker with a passion for innovation and staying ahead of industry trends.
    • Ability to thrive in a fast-paced, dynamic startup environment, with a high level of autonomy and accountability.


What We Offer:

  • Competitive salary package
  • Opportunity to work in a dynamic and innovative environment.
  • Comprehensive support for professional development, including access to educational resources and conferences.
  • Flexible working arrangements to support work-life balance.
  • A collaborative, inclusive, and diverse workplace culture.