Coins.ph is hiring a Web3 Senior Marketing Manager, Payments & Merchant Growth
Compensation: $87k - $105k estimated
Location: Shenzhen
Senior Marketing Manager, Payments & Merchant Growth
Shanghai, China / Shenzhen
Marketing – Growth /
Full-time Employee /
Hybrid
Apply for this job
We are seeking a dynamic and results-driven Marketing Manager to spearhead the marketing and growth initiatives for our core payments business. You will be the catalyst for user acquisition and engagement, crafting compelling marketing strategies and forging powerful partnerships to expand our merchant network and solidify Coins.ph as a top-of-mind payment solution.
Key Responsibilities:
- Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
- Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect.
- Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market.
- Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
- Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
Qualifications & Experience:
- *Must-Have: 5+ years of experience in user growth, marketing, or partnership roles, with a proven track record of developing successful strategies and executing co-marketing campaigns with merchants and partners.*
- Preferred: Experience within a leading payment company/e-wallet in China (e.g., Alipay, WeChat Pay), a global fintech/payment company, or a Chinese internet company's overseas ventures (preferably in Southeast Asia).
- Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners.
- Deep understanding of the digital payments landscape, user behavior, and competitive dynamics. Experience in Southeast Asian markets is a strong plus.
- Strong analytical skills with the ability to translate data into actionable insights and marketing strategies.
- Excellent communication, negotiation, and relationship-building skills in both Chinese and English.
- Bachelor's degree in Marketing, Business, or a related field.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Apply for this job
Apply Now:
Web3 Marketer Salary
The average yearly salary for a Web3 Marketer is $120k per year, with a minimum base salary of $60k and a maximum of $225k.
Check more information about Web3 Marketer Salary.
Web3 Marketer Jobs
Recommended Web3 Marketers for this job
.png)
Cover Letter / AI Interview⬇