About the Company
Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.
At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.
The Department: Marketing
We believe that the world should know and love Gemini. In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.
The Role: Analyst, Product and Web Marketing
Weâre hiring an analyst to support the day-to-day execution of our public website and SEO initiatives. This role will sit under the broader web strategy function, which spans full ownership of Geminiâs public siteâcovering ideation, cross-functional builds, dev/design coordination, localization, SEO, and go-to-market support.
The analyst will help with tactical execution, including landing page QA, publishing, content updates (in Builder and Contentful), SEO hygiene tasks, and reporting. Theyâll also play a key role in supporting GTM launchesâhelping update product pages, QA assets, track URLs, and ensure launches go live smoothly. The role will work closely with dev, design, and product marketing partners to keep projects moving efficiently while gaining deep exposure to how launches come together.
This is a great opportunity for someone who wants to learn how a high-impact, agile web function operates within a fast-paced marketing orgâand contribute meaningfully from day one.
This role is required to be in person twice a week at our New York City, NY office.
Responsibilities:
- Support the execution of landing page builds, QA, and publishing using Builder and Contentful; update site content based on product, marketing, and comms needs.
- Execute ongoing SEO tasks, including metadata updates, alt text, redirects, internal linking, and assist with on-page SEO implementation.
- Monitor website performance and compile regular SEO and traffic reports to inform optimizations.
- Assist with go-to-market launches by coordinating assets, updating product pages, managing campaign URLs, and QAâing launch content.
- Help maintain and improve web operations processes, including localization workflows, multi-language QA, and documentation.
Minimum Qualifications:
- 1â2 years of experience in a marketing, web, SEO, or content operations role (internships count).
- Familiarity with website CMS tools (e.g. Contentful, Webflow, WordPress, or similar).
- Basic understanding of SEO principles and best practices.
- Strong attention to detail with an eye for clean, high-quality execution.
- Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment.
- Clear communicator and collaborative team player.
Preferred Qualifications:
- Experience working with CMS platforms like Contentful and no-code tools like Builder.io.
- Familiarity with web analytics platforms (e.g. GA4, Looker, or similar).
- Exposure to go-to-market workflows or product launches.
- Interest in CRO (conversion rate optimization), A/B testing, or website experimentation.
- Experience working with cross-functional teams (e.g. marketing, design, product, comms).
- Passion for learning, improving processes, and growing within a digital marketing or web-focused career path.
- Competitive starting salary
- A discretionary annual bonus
- Long-term incentive in the form of a new hire equity grant
- Comprehensive health plans
- 401K with company matching
- Paid Parental Leave
- Flexible time off
Salary Range: The base salary range for this role is between $67,500 - $90,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidateâs compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our offices in Seattle and Miami. Employees within the New York, Seattle, and Miami metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC, Seattle, and Miami offices increases productivity through more in-person collaboration where possible.
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.
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