Domain Money is hiring a

Web3 Director - Search Engine Optimization

The Head of SEO is tasked with determining the strategic direction of content campaigns for the business. The Head of SEO ensures that these strategies are in line with the business’s overall goals and objectives.

The Head of SEO also plays the role of reviewing the business’s content on a regular basis in an attempt to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs. The Head of SEO will work closely with the Content team in tailoring optimized content for the business both in online and offline programs

The Head of SEO also plays a major analytical role in the marketing department, using a data-driven approach to audience profiles that in turn forms the basis of SEO strategies.

At this capacity, the Head of SEO employs the use of several SEO related tools such as Google Analytics in identifying trends, issues, and opportunities in the business’s sites, blogs, and pages and to further ensure that they are optimized to drive higher rankings. On top of this, the Head of SEO also takes charge of conducting SEO audits, development of Google algorithms, and even sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Responsibilities

• Collaborate cross-functionally with design, engineering, operations, marketing, research and compliance to turn our vision into seamless execution.
• Define, collect and continuously analyze key metrics, data and customer feedback to identify problem areas and opportunities.
• Contribute to developing content and strategies through customer and competitive research.
• Drive outcome-focused prioritization of functionality ranging from big to small, understanding that what matters most is how the product impacts our customers and business.
• Continuously focus on the “big picture” vision while also being a strong individual contributor.
• Be a subject matter expert in personal finance, wealth management, cryptocurrency and decentralized finance - attuned to industry and technology trends to help create opportunities for Domain Money and better serve our customers.

Qualifications

• 5+ years of SEO experience.
• Comfort across the development stacks and teams, from APIs to infrastructure.
• End-to-end funnel conversion and content optimization experience in an Agile environment.
• Strong content and research skills, especially in a 0-1 space.
• High degree of personal accountability, leadership ability and attention to detail.
• Reputation to go above and beyond to ensure that products are delivered on time with an outstanding level of quality.
• A commitment to the highest ethical standards and to act with professionalism and integrity.
• Passion for, experience with or curiosity to learn, financial technology.
• Proficient in major SEO tools and tactics

Preferred Qualifications

• Undergraduate or higher degree.
• Experience building consumer facing products.
• Background in Cryptocurrencies, Blockchain, Finance, FinTech or Banking Software.

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