Bitpanda is hiring a

Web3 Performance Marketing Manager

Your mission

The Performance Marketing Manager will be responsible for planning, implementing, and optimising performance marketing campaigns to drive customer acquisition, increase conversions, and maximise ROI across multiple regions with a focus on DACH and France. This role covers both web and app user acquisition across paid search, paid social, display and programmatic.

What you will do

• Drive the strategy, planning and execution of performance marketing campaigns across a number of platforms and channels including Google, Bing and Apple Search Ads, Meta, Reddit as well as various ad networks, to drive qualified traffic, increase conversions, and meet performance goals.
• You will act as the central point of contact for performance marketing, managing relationships with key stakeholders and proactively identifying opportunities to develop greater sophistication.
• Monitor campaign performance, interpret data, and identify trends and insights to continuously improve campaign effectiveness. Track, analyse, and report on key performance metrics, providing regular updates to stakeholders on campaign performance and recommendations for optimisation.
• Identifying areas of improvement including keyword research, bid management, ad copy optimisation, ad extensions, targeting, landing page optimisation, etc.
• You’ll help manage relationships with partners, such as Google and TikTok, setting our agenda and leveraging joint business plans to full effect.

Who you are

• 5+ years of performance media experience managing large-scale campaigns across both search and social.
• Strong knowledge of paid platforms and tracking tools (Google Ads, Bing Ads, Apple Search Ads, Meta, Google Analytics, Adjust experience is a plus).
• Performance-oriented, able to understand, analyse, report, and optimise on ROAS. Strong aptitude for numerical detail and advanced Excel skills.
• Fluency in German and English demonstrating strong communication skills, ability to connect easily with a variety of stakeholders and partners.
• Great attention to detail and a methodical approach to work.

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