Defi Jobs in Tallinn, Estonia

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Chief Marketing Officer

Minterest Finance
$80k - $160k

This job is closed

Are you excited to change the status quo of finance with a rockstar team, backed by the best advisors & investors in the financial ecosystem?

REDEFINING FINANCE

Minterest is a unique borrowing/lending protocol that does more than just enable users to earn interest and utilize token assets. It provides the community with a decentralized financial ecosystem, that is fair and equal by rewarding long-term liquidity providers (users).

This is achieved by using an on-chain treasury and buyback mechanism. The game-changing protocol is engineered to automatically pass on all protocol surplusses to participating platform users. This way, users receive protocol rewards on top of industry-leading borrowing/ lending rates.

The protocol also provides a user-centric dashboard, providing professional portfolio and risk analysis tools to users. The Protocol protocol is designed with the best interests of its users at its core.

Minterest is moving to the next phase of the business and is therefore seeking a new Chief Marketing Officer to bring additional world-class capability to the team.

The new CMO will join a team with enormous breadth and depth in developing digital platforms for both the blockchain and FinTech sectors. Between them, they have created billions in shareholder value, while launching numerous startups that have become global category leaders, including the world's largest freelancer platform Freelancer dot com.

COMPANY CULTURE

What matters most for us is not just what we do, but who we do it with.

Our culture fundamentally empowers people to flourish and deliver extraordinary outcomes in their work. We are consultative, collaborative, inclusive and enable people to contribute, and most importantly, we foster an environment in which all of our team experience being safe to perform their best.

We look for people who can ask for help, admit mistakes and make sure they only happen once. For those seeking perfection, we may not be the right place for you. Instead, our attention is on finding people who are impactful, progressive, and fast learners,

Our new Chief Marketing Officer needs to be someone aligned with such values and principles.

THE ROLE & THE GOAL

Minterest has come a long way in 12 months. Our fully diluted market capitalization is now $515M USD - and we haven’t even launched publicly yet!

Building on this tremendous achievement, we will continue to pave the way as a leader in DeFi.

Our current Chief Marketing Officer, Alexander Funck, will move to a strategic role and hence we require a highly qualified and capable Chief Marketing Officer to jump in.

This is a full-time position and the individual will report to the CEO, Josh Rogers.

Tasks

  • Make the most of our C-level readiness to produce top quality content and PR opportunities where your team flourishes and are the best version of themselves
  • Own all marketing and growth metrics and fully shape the company’s marketing strategy and gather necessary resources
  • Use all marketing assets, marketing agency partners, and marketing capital that has been created and nurtured over the past 18 months to achieve your goals
  • Make the most of our C-level’ readiness to produce top quality content and PR opportunities
  • Develop multi-channel marketing strategies with growth elements (CRM and performance marketing), community, Influencer, social, website, PR, and CS teams etc
  • Design and conduct qualitative (focus groups) and quantitative research to discover user insights for product optimization
  • Conduct business and financial budgeting for all activities and campaigns to ensure the sustainability of the marketing department

Requirements

  • You come with gravitas, major influencing abilities, and a world class marketing and business mindset. You have an intimate appreciation for the complexities of web3 and team dynamics
  • You can demonstrate current or previous success launching and scaling marketing strategies and campaigns in the crypto / DeFi ecosystem
  • You have lead a marketing team of 10 or more in the past including leading hiring efforts, creating OKR’s and KPI’s, and managing priorities and budgets
  • Your work >
  • You have a deep understanding of how each of your team members should be contributing to a marketing strategy and business goals. You should be able to describe in detail the core marketing capabilities needed in a crypto / DeFi team
  • All your decisions are informed by data and statistics, not just experience and intuition
  • You're located in Tallinn or would be ready to relocate with full financial support from us

Benefits

By joining Minterest, you will work with people at the top of the industry.

We offer competitive salaries and an attractive token allocation, whose value is linked to the success of the Minterest protocol and it is potentially transformative.

If you see yourself in this role and with Minterest then please contact our Head of Talent, Dominic Rohde.