Cake Pte Ltd is hiring a
Web3 Head of Social Media & Community

Compensation: $40k - $75k estimated

Location: 01 Singapore, Central, Singapore

What you’ll do:

  • Take a hands-on approach to Immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers.
  • Forge strong relationships across the Cake DeFi team.
  • Review existing social media channels and activities to identify new opportunities, and look to implement best practices.
  • Lead, strategize, implement and optimize social media marketing and engagement
  • Create a proactive and reactive content calendar aligned to short term and long term goals and targets.
  • Create and map out a social media engagement strategy and execute across all of Cake DeFi’s managed social media channels. Establish social media presence in new channels where needed.
  • Create and manage a social media calendar with a large focus on Twitter, Reddit, Facebook, and LinkedIn.
  • Build and maintain a brand community by proactively engaging with audiences across platforms.
  • Collaborate with internal and external stakeholders to develop omnichannel content that nurtures leads, increases engagement, and ultimately drives channel and user growth.
  • Create and uphold a social voice consistently across all channels.
  • Ideate, present and drive campaign strategies to increase social engagement.
  • Source potential partnerships to drive brand awareness, reach and impressions.
  • Monitor, research, and stay ahead of industry developments, creative trends, culturally relevant moments, and emerging conversations to push our social media efforts forward and stay top of mind.
  • Define metrics and KPIs to measure the success and impact of our efforts across channels.
  • Manage data analysis, reporting, and third-party tools associated with our social channels.

What you’ll need:

  • Experience leading Social Media & Community in a tech-focused, high-growth startup
  • If not direct experience in the crypto industry, experience working with relevant target demographics
  • Proven track record on the below:
    • Enhancing social media profiles, building an engaged, invested community
    • Identifying key trends, social listening tools and opportunities
    • Managing various social media platforms
    • Designing a proactive content calendar, led by social listening analysis and trends

Why work with Cake:

  • Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
  • Fast moving, challenging and unique business problems
  • International, diverse work environment and flat hierarchy
  • Great career development opportunities in a growing company
  • Competitive salary
  • Flexible working hours, unlimited discretionary leave, casual work attire

Apply Now:

This job is closed

Compensation: $40k - $75k estimated

Location: 01 Singapore, Central, Singapore

This job is closed


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