Superstate is hiring a Web3 Marketing Associate
Compensation: $39k - $45k estimated
Location: New York City
Marketing Associate
New York City
Marketing /
Full-Time /
Hybrid
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As a startup, we move fast and operate in a high-performance environment. We’re looking for a Marketing Associate who thrives in this kind of setting, someone who is a clear executor, a strong writer, and an eager problem-solver. This is a hands-on, full-stack marketing role designed for someone who wants to roll up their sleeves, grow fast, and contribute across content, campaigns, events, and marketing operations.
About the Role:
This role reports to the Head of Marketing and is ideal for a marketing generalist who’s excited to own execution across multiple marketing functions from content development and campaign logistics to CRM workflows and product activations. You’ll support a variety of strategic initiatives and help keep the team organized and unblocked. The right candidate is equally comfortable writing copy, coordinating details, and jumping into new tools and workflows.
Key Responsibilities
Content & Campaign Execution
- Write and edit marketing content across formats: blog posts, newsletters, product one-pagers, speaker briefs, and social media copy
- Support and lead the execution of campaigns tied to product launches, partnerships, and ecosystem initiatives
- Manage the social media calendar, draft and publish posts, and maintain basic engagement tracking
Project Coordination & Asset Management
- Keep timelines, checklists, and campaign trackers up to date
- Manage marketing documentation and maintain organized folders, calendars, and workflows
- Work cross-functionally with business development, product, and design to keep projects on track
Product Launch Support & Event Coordination
- Coordinate logistics for product-related activations tied to Opening Bell and other launch campaigns, including client-specific announcement moments and go-live events
- Support event planning elements such as speaker prep, guest outreach, venue coordination, and production timelines
- Assist with execution of campaign-aligned experiences such as private dinners, conference sessions, and launch-day activations to ensure smooth delivery and brand consistency
Marketing Operations & Digital Optimization
- Own day-to-day use of HubSpot for email workflows, list segmentation, contact management, and campaign automationIdentify ways to streamline and improve our marketing stack through better use of HubSpot and related tools
- Support light SEO efforts (e.g., keyword research, blog tagging, content optimization)
- Coordinate with engineering on web updates, and be open to learning how to make basic edits via GitHub
Why Join Superstate?
- Work at the forefront of tokenized finance with a team of experienced TradFi and DeFi operators
- Be part of a startup where your impact is felt, and your work directly supports the leadership team and entire company
- Help shape our physical work environment and team culture as we growCompetitive compensation and benefits
What We’re Looking For
- 4-6 years of experience in marketing at a startup, agency, or fast-moving team
- Strong writing and storytelling skills, with the ability to simplify complex financial and crypto concepts
- A solid grasp of crypto and/or finance - deep knowledge in at least one is essential
- Experience with HubSpot or similar CRM/marketing automation platforms
- Strong organizational skills and the ability to execute both strategic and tactical work
- Prior experience in event programming, securing speaking engagements, or curating industry conversations is a plus
- Interest in SEO, digital optimization, and learning basic technical workflows (e.g., GitHub, CMS tools)
- Startup mentality - comfortable wearing multiple hats, shifting priorities, and operating with urgency
- Highly proactive, creative, and adaptable - able to work across a wide range of responsibilities and switch contexts quickly
- Strong critical thinking skills - you ask smart questions, spot gaps, and find better ways to get things done
If you're excited about joining a team where no two days are the same and you thrive in an environment where ownership, flexibility, and sharp thinking are valued, we’d love to hear from you!
About Superstate:
Superstate is a financial technology firm reshaping public capital markets within the blockchain technology space. Superstate connects financial assets with crypto capital markets to expand access, improve liquidity, and advance capital formation, through on-chain public listings and tokenized securities.
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Compensation: $39k - $45k estimated
Location: New York City
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