User Acquisition Jobs in Web3

About Us Solana Name Service (SNS) maps .sol domain names to on-chain data, making it easy to humanize transactions in the Solana ecosystem. Instead of using unreadable wallet addresses, users can register simple, memorable names like toly.sol. SNS powers digital identity on Solana—learn more at sns.id.

Role: User Acquisition Lead SNS is looking for a results-driven User Acquisition Lead to accelerate adoption of .sol domains. You’ll lead go-to-market strategy, performance marketing, partnerships, and community initiatives—owning both creative storytelling and data-driven user acquisition. This is a high-impact role at the intersection of brand, growth, and product.

Responsibilities:

Growth & User Acquisition

• Develop and execute cross-channel user acquisition campaigns (Tiktok, Google Ads, Meta, Twitter/X, programmatic) targeting both Web3 natives and Web2 users.
• Manage performance marketing budgets and optimize for ROI, efficiency, and reach.
• Analyze user behavior, conversion data, and campaign performance to continually refine acquisition strategies.
• Design, test, and iterate on conversion funnels—from awareness through domain registration, purchase, and activation.
• Establish robust analytics infrastructure (e.g. GA4, Mixpanel, Amplitude), UTM tracking, attribution models, and performance dashboards.
• Represent SNS at conferences, hackathons, online events, and through digital channels.

Product-Led Growth & Onboarding

• Collaborate with product and dev teams to identify and resolve user friction points, especially for non-crypto users.
• Champion onboarding improvements that boost activation and retention, and reduce drop-offs in the user journey.

Messaging & Content

• Work with marketing team to craft compelling, accessible messaging that translates complex blockchain concepts into clear benefits for mainstream users including crypto newcomers.
• Launch campaigns, community activations, and viral experiments that build brand awareness and drive organic growth.

Insights & Reporting

• Monitor KPIs and deliver regular reports on campaign performance, user growth, and strategic recommendations.
• Stay ahead of marketing trends, viral channels, and audience behaviors—experimenting rapidly to uncover new growth levers.

What We’re Looking For

• 5+ years in growth or performance marketing, ideally in B2C tech or crypto.
• Proven success scaling consumer-facing products, especially to non-technical or mainstream users.
• Expertise in paid marketing platforms (Tiktok, Google Ads, Meta, X/Twitter) and campaign optimization.
• Knowledge of SEO and content marketing.
• Ability to work cross-functionally with product, engineering, and community teams.
• Exceptional communicator—able to distill technical concepts into simple, compelling messaging.
• Product-oriented thinker with a growth mindset and experimentation rigor.

Nice to Have:

• Experience working with decentralized applications (dApps) particularly on Solana; familiarity with blockchain, decentralized identity, and domain naming systems (.sol, ENS, DNS, etc.)
• Previous experience in a high-growth startup.

Note to applicants: please include your location, time zone and expected salary range in your application materials. If you have a Twitter (X) profile or other social presence/crypto focused blog, feel free to include it in your application.