Binance is hiring a
Web3 Marketing Manager - Francophone markets

Location: Cote d'ivoire, Abidjan

Marketing Manager - Francophone markets

Cote d'ivoire, Abidjan /
Marketing – Local Marketing /
Full-time Onsite or Remote
/ Hybrid

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

    • Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration.
    • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
    • Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
    • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
    • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
    • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways.
    • Monitor event/campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
    • Manage new media partnerships end-to-end to drive measurable growth.
    • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
    • Help shape the Binance brand in Francophone African countries.
    • Report on the effectiveness of campaigns and provide data-driven recommendations.

Requirements:

    • Minimum 3 years of relevant marketing experience, preferably in tech/IT industry.
    • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
    • Must have a strong interest and knowledge in crypto/blockchain/technology.
    • Fluency in English and French are a must.
    • Must be able to work independently.
    • A university degree relating to Marketing is a plus.
    • Strong coordination skills and strategic mindset for marketing.
    • Familiarity with online and offline marketing avenues such as social media, community management, and event management.
    • Proven experience in growing and managing user base.
Conditions:
・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance
Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.
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Location: Cote d'ivoire, Abidjan

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