OKX is hiring a Web3 Senior Growth Marketing Manager, CIS
Compensation: $72k - $148k estimated
Location: TB Tbilisi, Tbilisi, Georgia
Who We Are
At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.
We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you.
What You’ll Be Doing:
- Launch and scale acquisition channels, suitable for regional businesses; both web and mobile app.
- Run key accounts optimization (Yandex, VK, ASA, GA) for the regional business.
- Strategize, develop, and execute effective cross-channel campaigns to drive user acquisition, retention, expansion.
- Oversee the performance for each trusted account and adjust models if required (CPA, CPC, CPM etc).
- Collaborate with teams across the organization (customer support, creative, email operations, product managers, and UX team) to design, deploy, manage and measure programs across channels.
- Define and monitor KPI's, produce and communicate insights, and make relevant course corrections to drive business outcomes and impact customer adoption & retention.
- Ensure a rapid pace of split (A/B) testing and experiments to optimize key performance metrics; analyze findings, and deploy winning campaigns
- Conduct market research to uncover key customer insights that drive positioning for our product as well as ideas for new features or benefits
- Manage optimization efforts for interactive components of landing pages, i.e. A/B and multivariate testing, and analyze campaign performance to derive actionable insight
- Present digital strategies, roadmaps, analysis/results and budgets to senior management
What We Look For In You:
- Solid years of experience in user acquisition, performance marketing, or a closely related field.
- Track record in paid user acquisition for the crypto industry, preferable crypto marketplaces.
- Ability to converse well in English, native Russian is required to liaise with vendors.
- Ability to think strategically and effectively drive programs from inception to execution
- Expert knowledge of analytics and marketing technology software
- Hands-on experience with paid social platforms, DSPs, programmatic platforms and mobile app channels.
- Bachelor's degree preferred in Communication Marketing, Business, Communications, or similar discipline; advanced degree preferred
- Hands-on experience managing SEM, ASO, SEO and paid social campaigns using native UI (Google, FB, Yandex).
- Experience driving testing (A/B; MVT) and optimization.
- Familiarity with Lark, Excel, Google Analytics, Tableau, Appsflyer, Adjust, Yandex Metrics, VK metrics and other tracking tools.
- Comfort with working in a fast-paced environment, handling multiple priorities simultaneously.
Perks & Benefits
- Competitive total compensation
- More that we love to tell you along the process!
Apply Now:
This job is closed
Compensation: $72k - $148k estimated
Location: TB Tbilisi, Tbilisi, Georgia
This job is closed
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