Binance is hiring a
Web3 Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)

Location: UAE, Dubai

Social Media & Performance Marketing Manager (English & Arabic Proficiency Required)

UAE, Dubai
Marketing – Local Marketing /
Remote

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We are seeking a seasoned Social Media & Performance Marketing Manager to join our MENASA (MENA & South Asia) marketing team. The ideal candidate will have a passion for all things marketing and technology, and you should have a well-versed understanding of the cryptocurrency and blockchain industry.

Responsibilities

    • Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice. 
    • Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube.
    • Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes.
    • Analyze social media metrics and report on performance and trends.
    • Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content.
    • Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required.
    • Work with editorial and marketing teams to drive content creation and content marketing.

Requirements

    • Bachelor's degree in marketing, communications, or a related field.
    • A minimum of 5 years’ experience in social media management. Experience in the blockchain and cryptocurrency industry is a plus.
    • Experience developing social media strategies & Proven ability to build a social media community.
    • Solid understanding of performance marketing, conversion, analytics and online customer acquisition.
    • Must be a fluent English & Arabic speaker.
    • Excellent communication and interpersonal skills.
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Binance

Location: UAE, Dubai

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