DeFi Jobs at Cake Pte Ltd

About Cake

Cake DeFi is a Singapore-based blockchain and fintech company that empowers users to be in control of their finances by creating cash flow and harnessing the potentials of Decentralized Finance. Founded in 2019, we currently have more than 60 employees of various backgrounds and nationalities, and growing. Read more about our company atwww.cakedefi.com.

Cake DeFi also actively contributes to the open-source DeFiChain project. DeFiChain is a DeFi (Decentralized Finance) blockchain that, at the time of writing, has 380m USD of liquidity locked in its DEX (Decentralized Exchange), a market cap of more than 1 billion USD. It is the largest non-Turing complete blockchain and is based on Bitcoin. You will have the opportunity to work on DeFiChain at Cake. Read more about DeFiChain atwww.defichain.com.

We at Cake aspire to transform and decentralize finance with tomorrow’s technology, with a globally distributed and close-knit team of doers and getters. Here’s an opportunity to join a movement to break the mold. Join Cake and help us shape the future of personal finance.

This is a full-time position that can be based in Singapore, or remote.

What you’ll do:

• Take a hands-on approach to Immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers
• Forge strong relationships across the Cake DeFi team
• Plan and drive multi-channel brand marketing strategy from end-to-end
• Review current brand communications platforms, channels and activities to identify new opportunities, and look to implement best practices.
• Build out and deploy over time a clear and distinct brand communications strategy that separates us from the herd with simple, exciting concepts to attract new users and partners
• Distil complicated topics and matters in easy-to-digest formats for press, KOLs and influencers across platforms and channels
• Work alongside and partner with cross-functional teams such as Performance and Growth Marketing, CRM, Social Media and Community, Product, Operations, and Engineering to ensure cross-functional alignment and a streamlined customer experience.
• Protect and enhance the professional reputations of C-Suite and senior leadership team — as thought leaders within the industry.
• Gatekeep our brand
• Manage and coordinate external agency partners to execute against goals to measure results
• Plan and measure performance OKRs to identify trends, revenue drivers and opportunities and present findings to the leadership team
• Stay up-to-date on the competitive landscape and market trends while continuing to innovate storytelling and brand identity
• Produce and manage marketing content creation and content creators for website content, localized text/video/audio/images for global markets, video editing, audio recording, live streaming, and AMAs
• Lead, strategize, implement and optimize multi-channel 360-degree brand communications for Q3/Q4
• Create a robust editorial calendar spanning proactive media opportunities (thought leadership, brand comms, events etc.)

What you’ll need:

• Experience leading Brand and Comms in a crypto or blockchain startup
• Experience managing, expanding and maintaining the company's public image including the writing of press releases, blog posts and propagation to media outlets.
• Expertise building rapport with local and international tech, finance, and crypto related media, both traditional and digital in our key markets.
• The ability to select appropriate media according to respective strategic purposes and coordinate media events and interviews to increase positive exposure.
• Experience monitoring and executing important events, with special emphasis on media relations and cooperation.
• Maintaining an understanding of relevant news and trends regarding Blockchain, Cryptocurrencies, Finance, Tech, Entrepreneurship and Start-ups in the DACH and ASEAN region
• Manage, expand and maintain investor relationships.

Why work with Cake:

• Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
• Fast moving, challenging and unique business problems
• International, diverse work environment and flat hierarchy
• Great career development opportunities in a growing company
• Competitive salary
• Flexible working hours, unlimited discretionary leave, casual work attire